DriveChicago.com Adds Video to Enhance the Customer Shopping Experience

CHICAGO, May 17 /PRNewswire-USNewswire/ -- DriveChicago.com, a popular automotive site with virtually all the cars for sale in Chicago, is adding video to engage consumers in new and effective ways.

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Consumers have turned to watching video vehicle walk-arounds because they are more informative and entertaining than static photographs. Customized vehicle video presents the selling features and benefits of a vehicle in a simple and entertaining package, making shopping far more enjoyable.

A leader in measuring the digital world, comScore, Inc., reported that 174 million U.S. Internet users watched online video during February this year.  Vehicle video in today's online world is increasing in popularity and helping to sell and market vehicles.

"Digital video is revolutionizing the way in which consumers shop for vehicles. Combining sight, sound and television-type motion significantly helps dealers improve the way they market their inventory," said Tony French, president of Automotive Internet Media. "We looked at multiple studies and all support similar findings. Video influenced the consumer's decision to visit or contact the dealership, ultimately providing a better shopping experience and increasing conversion for the site."

DriveChicago.com is managed by AIM, which provides video solutions for dealership Web sites.  In addition to DriveChicago.com the video can be displayed on other auto shopping sites, YouTube.com, Facebook.com, blogs and more.  AIM video is semi-custom and uniquely produced for each dealership, and three distinct packages are available. 

"Our video solution is one of the best currently in the market, but I have no doubt that we are only at the very beginning of where video will end up in the auto industry," said Tony.  "All of our video efforts are meant to be building blocks to help DriveChicago.com to provide a better shopping experience for our consumers."

About DriveChicago.com

A free Web portal provided to Chicago Automobile Trade Association (CATA) member dealers, DriveChicago.com aims to cultivate new- and used-vehicle shoppers, guide them through the selection process, and pass them to CATA member dealers. DriveChicago.com has carried out this mission since 2000 and has become a popular retail Web site in Chicagoland that lists more than 100,000 new & used vehicles.

About Automotive Internet Media

Automotive Internet Media, Inc. (AIM) headquartered in Chicago, Illinois, is a premier integrated media and lead distribution company. AIM encompasses an integrated network of highly specialized consumer websites that leverages search engine optimization to drive online traffic and produce results for our clients.  

SOURCE The Chicago Automobile Trade Association