Doritos Brand Invites Avengers Fans To Be Bold And Find Their Inner Super Hero To Celebrate Release Of Blockbuster "Marvel's Avengers: Age Of Ultron"

Program Includes Legendary Rewards and Exclusive Look of Highly Anticipated Sequel

News provided by

Mar 24, 2015, 06:01 ET

PLANO, Texas, March 24, 2015 /PRNewswire/ -- Are Marvel Avengers' fans bold enough to be a Super Hero? Doritos, a flagship brand from PepsiCo's Frito-Lay division, is teaming with Marvel Studios for a bold new program that seeks to answer that question. It's all part of a partnership to celebrate the upcoming nationwide release of "Marvel's Avengers: Age of Ultron." As an official partner, the Doritos brand will reveal new Avengers-themed video content, a sweepstakes to win experiences and rewards inspired by the film and exclusive digital videos providing a look at new Avengers Super Heroes Scarlet Witch and Quicksilver.

Bold Actions for Heroic Prizes
The Doritos brand recently gave six consumers the opportunity to release their inner Super Hero by completing an Avengers-themed "Bold Challenge." After the mission, the fans were surprised with the ultimate reward: tickets to attend the London premiere of "Marvel's Avengers: Age of Ultron."

The challenges were captured on film and will be released as digital shorts in early April. To view the content, please visit www.YouTube.com/Doritos.

Assemble the Avengers
In addition to the bold challenges, fans nationwide can now "Assemble the Avengers" to unlock once-in-a-lifetime experiences and rewards inspired by the film. Now through May 9, six Doritos tortilla chip flavors and snacks will feature a member of The Avengers through specially marked packaging, including Captain America™ and Cool Ranch; Iron Man™ and Nacho Cheese; Thor™ and Spicy Nacho; the Incredible Hulk™ and new Jacked 3D Jalapeno Pepper Jack; Black Widow™ and Jacked Ranch Dipped Hot Wings; and Hawkeye™ and Dinamita Chile Limon.

Select packages feature a sweepstakes entry code for consumers to submit toward their choice of 41 unique daily drawings, ranging from a limited-edition Captain America shield to a trip for two to visit Avengers' film locations in South Africa. Those who collect all six Avengers-themed Doritos products are eligible to win bonus prizes, such as exclusive digital comics and limited-edition reprint comic books. For more information and official rules, please visit www.Doritos.com.

New Videos Revealed
Leading up to the film's release on May 1, the Doritos brand will launch two new digital videos, sharing an extended look at Scarlet Witch and Quicksilver. The videos are only available at www.Doritos.com.

"We know our consumers are always looking for the best and boldest experiences, and this collaboration with Marvel gives them the chance to do just that— against the backdrop of the most anticipated movie of the year," said Jeff Klein, vice president of marketing, Frito-Lay. "Through this partnership, fans can seize the moment and showcase their inner Super Hero."

Set for release on Friday, May 1, "Marvel's Avengers: Age of Ultron" is the highly anticipated sequel to the 2012 blockbuster "Marvel's The Avengers," the third-highest-grossing movie of all time worldwide.

The partnership with Marvel Studios is part of a global promotion available to Doritos fans in more than 20 countries. For more information, please visit www.Doritos.com.

About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Follow PepsiCo:

About Marvel's Avengers: Age of Ultron
Marvel Studios presents Avengers: Age of Ultron, the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth's Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel's "Avengers: Age of Ultron" stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgard as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel's Avengers: Age of Ultron is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963. Louis D'Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Get set for an action-packed thrill ride when The Avengers return in Marvel's Avengers: Age of Ultron on May 1, 2015.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.

SOURCE PepsiCo