Don't Take the Beauty out of Summer Travel

Degree Women(R) Survey Reveals Travel Must-Haves to Keep Women Looking and Feeling Good Despite Potential Travel Pitfalls

News provided by

Unilever North America

May 27, 2010, 12:15 ET

CHICAGO, May 27 /PRNewswire/ -- Everyone loves a vacation, but between long lines or lost luggage, it's not always easy to stay calm and collected while en route to a relaxing get-away. But some smart packing can leave women feeling refreshed after a long day of travel, sitting elbow to elbow with strangers and breathing recycled air, according to a new survey by Degree Women.

Can't Live Without It

Women surveyed ranked toothpaste and deodorant over hair products, proving that smelling good is at the top of the beauty priority list when it comes to feeling fresh. Some women (16 percent) would even go so far as to sit in a middle seat between crying children if they could bring their full-size beauty products through security. And many would give up movies (55 percent), a first class seat (37 percent) or free drinks (32 percent) in exchange for being able to keep their beauty products with them at all times, regardless of size.

Boost your Travel Mood

Feeling frazzled while waiting in long lines? A touch of nature can have women singing a happy tune this travel season. Most women (81 percent) find that using products infused with nature improves their moods while nearly the same number (77 percent) say that nature-inspired scents make them feel like they have been transported to a stress-free place.

Women now have an easy way to infuse a little nature while on-the-go, thanks to new Degree Women Natureffects. The new anti-perspirants/deodorants infuse Degree's top odor and wetness protection formula with fragrances inspired by natural ingredients. Matching body mists come in a convenient 3-ounce size to make it past security and add a layered splash of refreshment to summer travel routines.

The scents are inspired by nature and incorporate fragrance ingredients known to fight odor. Degree Women Natureffects provides exceptional protection in three vibrant scents: Honeysuckle & Tea Tree Oil, Olive Leaf & Pink Pepper and Orange Flower & Cranberry. The Degree Women Natureffects Collection is available nationally at mass market retail stores with a suggested retail price of $3.99 (3 fl oz) for body mist and $3.99 (2.6 oz) for anti-perspirant. For more information, become a fan of the Degree Women Facebook page at www.Facebook.com/DegreeWomen, follow Degree Women on Twitter at @DegreeWomen or visit www.DegreeWomen.com.

About Unilever North America

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com.

About the Degree Women Body Mists Survey

The survey was conducted via telephone with a random sample of 500 women ages 18 and older. Research was conducted in October 2009 by KRC Research.

About the Degree Women Outdoorphins Survey

The survey was conducted via telephone with a random sample of 1,014 women, 18 or older who have traveled by airplane since September 11, 2001. Research was conducted in May 2010 by Impulse Research.

SOURCE Unilever North America