Don't Get It Twisted: Americans Have Pretzel-Eating Rituals

New survey data from SUPERPRETZEL Soft Pretzels reveals that many Americans save the knot for last

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Apr 25, 2017, 09:00 ET

PENNSAUKEN, N.J., April 25, 2017 /PRNewswire/ -- A recent national survey conducted by SUPERPRETZEL, the nation's #1 soft pretzel, showed that Americans have serious habits when it comes to pretzel consumption. In honor of National Pretzel Day on April 26, SUPERPRETZEL shared the data, which found that almost two-thirds, or 65 percent, of consumers eat the curves of a soft pretzel first and save the knot for last.

A national survey conducted by SUPERPRETZEL Soft Pretzels in celebration of National Pretzel Day found that Americans have strong preferences when it comes to their pretzel-eating habits.

When it comes to pretzel toppings, 28 percent prefer cheese, while 17 percent like mustard or chocolate, respectively. Only 13 percent prefer to eat their soft pretzels plain, and 2 percent like to dip or top their pretzel with another sweet or savory food item, such as cinnamon, icing, peanut butter or marinara sauce. In a surprising twist, men are more likely than women to prefer chocolate.

"Regardless of how people choose to eat their soft pretzels, one thing is for sure, they can't get enough of this snacking staple," said Alissa Davis, vice president of marketing for J&J Snack Foods Corp. "Whether dipping a traditional SUPERPRETZEL Soft Pretzel in cheese or indulging in our SUPERPRETZEL PretzelDogs with a side of ketchup and mustard, we encourage our fellow pretzel lovers nationwide to join in this tasty celebration!"

The online survey, which was conducted among 2,012 adults, sheds some light on the dipping versus topping debate. When eating soft pretzels, 69 percent prefer them dipped, while 31 percent prefer their pretzels topped. It also found that some groups are more adventurous when it comes to eating their soft pretzels. Interestingly, those who do bendy exercises, like yoga, Pilates, gymnastics and dance, are more likely than those who do not to be a bit more adventurous with their soft pretzel by trying new flavors or toppings.

For more information on SUPERPRETZEL soft pretzels, visit superpretzel.com.

About J&J Snack Foods Corp.
J&J Snack Foods Corp. is a leader and innovator in the snack food industry, providing nutritional and affordable branded niche snack foods and beverages to foodservice and retail supermarket outlets. Manufactured and distributed nationwide, our principal products include SUPERPRETZEL, BAVARIAN BAKERY and other soft pretzels, ICEE and SLUSH PUPPIE frozen beverages, LUIGI'S, MINUTE MAID frozen juice bars and ices, WHOLE FRUIT sorbet and frozen fruit bars, MARY B'S biscuits and dumplings, DADDY RAY'S fig and fruit bars, TIO PEPE'S, CALIFORNIA CHURROS and OREO Churros, PATIO Burritos and other handheld sandwiches, THE FUNNEL CAKE FACTORY funnel cakes, and several bakery brands within COUNTRY HOME BAKERS and HILL & VALLEY. For more information, please visit http://www.jjsnack.com.

*MINUTE MAID is a registered trademark of The Coca-Cola Company.
*OREO and the OREO wafer design are registered trademarks of Mondelez International group, used under license.
*Pillsbury® is a registered trademark of General Mills.

SOURCE J&J Snack Foods Corp.