Don't Be Among the Eighty-Eight Percent of New Years Resolutions That Fail

BATTLE CREEK, Mich., Dec. 30, 2010 /PRNewswire/ -- It's time to start thinking about New Year's resolutions! According to a recent national survey by the MorningStar Farms brand, among people who have made resolutions in the past, nine in 10 people have set health-related goals.  Such goals include losing weight (66 percent) eating less junk food (47 percent) and consuming fewer calories (36 percent). However, when it comes to staying on-track and keeping those resolutions – health and otherwise – the majority of those surveyed (88 percent) indicate they have failed, with more than two-thirds of them calling it quits in three months or less.

"People often think that making a health-related resolution means sacrificing the foods they love," said Ami Krishan, associate director for MorningStar Farms.  "But, it's easy for people to enjoy favorite foods, by simply making smarter choices."

Choosing meatless products is one way to ensure resolution success. MorningStar Farms brands offer better-for-you meal substitutions, with products for every meal of the day, from breakfast to dinner. MorningStar Farms Veggie Sausage Patties, for example, contain 76% less fat than traditional pre-cooked pork sausage and taste great(i).

Other tips include:

• Mapping a path to the end goal.  Whatever it may be, choosing specific, measurable goals is a great way to help stay on-track.
• Use the buddy system. Friends can provide both support and encouragement and also a sense of accountability.  Enlist a friend or two and start small. Aim to accomplish more each week and hold weekly check-ins to ensure everyone is on track.
• Keeping a diary or journal of progress is another great way to track progress against a goal. It's fine to establish a rewards system for reaching milestones along the way.

For more information on MorningStar Farms brands' simple meal solutions, visit www.MorningStarFarms.com.

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, MorningStar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com.  Kellogg's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR.  For information on Kellogg Company's commitment to nutrition, visit www.kelloggnutrition.com.

About the Survey

The survey was commissioned by Hunter Public Relations on behalf of MorningStar Farms. Hunter PR enlisted Wakefield, an independent market research firm, to survey 1,000 Americans, ages 18 years and older, via an email invitation and online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. population ages 18 years and older. Results of any sample are subject to sampling variation. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

(i) Cooked pork sausage (38g) contains 13g fat. MorningStar Farms Sausage Patties (38g) contains 3g fat

SOURCE Kellogg Company

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