DIY Wedding Flowers is Fastest Growing Trend for 2010

OJAI, Calif., Jan. 4 /PRNewswire/ -- FiftyFlowers.com announces that 2009 year-end sales increased 25% over previous year and one million brides shopped for wedding flowers on their leading website. Page views for the site also increased to 14 million, while time spent on the site nearly doubled. These numbers demonstrate that the site continues to increase user engagement while expanding their loyal customer base and indicate that DIY flowers are the fastest growing wedding trend for 2010.

Couples marrying in 2010 will choose DIY flowers as a way to cut costs according to The Wedding Report*. And with an estimated 2.2 million weddings projected in 2010*, nearly 50% of all brides will shop for wedding flowers online at FiftyFlowers.com. While economic woes may be fueling the DIY wedding flower category, the company also attributes this year's success to its investment in new platforms, system upgrades, and an increase in rich and interactive features such as video and new planning tools.

"We are thrilled that FiftyFlowers.com is well positioned to handle the significant volume increase. As engaged couples nationwide make the choice to get creative, be cost-conscious and do their own wedding flowers it is our pleasure to guide them every step of the way," said Liza Roeser-Atwood, CEO of FiftyFlowers.com. "Our superior customer service has been vital for increasing the number of brides that realize they can do their own wedding flowers. 2010 is about orchestrating the wedding of her dreams without overspending and we are the ideal solution".

Ten years ago, FiftyFlowers.com envisioned that brides could order wedding flowers online, reduce their carbon footprint and save 75% on the cost of wedding day blooms. Today one million brides shop for wedding flowers at FiftyFlowers.com each year. With 500 to 1000 brides and event planners ordering for each weekend, the focus on budget-friendly and quality assured flowers is paying off and FiftyFlowers.com maintains its position as the unparalleled leader in the online wedding flowers category.

FiftyFlowers.com offers more than 2000 varieties and three options for ordering:

1. Bulk - for the DIY bride (single variety or combo boxes available)
2. Pre-made centerpieces - just drop in a vase (hundreds of colors)
3. Wedding flowers in a box - ready to go (nine collections with 30 color options)

To speak with brides in your area who ordered their wedding flowers online, please contact FiftyFlowers.com media representative, [email protected]. High-resolution images available.

ABOUT FIFTYFLOWERS.COM

FiftyFlowers.com is the leading provider of farm direct flowers devoted exclusively to weddings and events. The website, www.FiftyFlowers.com, garners one million unique visitors per year, offers more than 2000 flower varieties, and includes hundreds of inspiring photos of real weddings and bride testimonials. FiftyFlowers.com caters to brides with exceptional customer service and seamless ordering of wedding flowers online. Established in 1999, FiftyFlowers.com is privately held and the leading consumer direct flowers website exclusively serving brides.

SOURCE FiftyFlowers.com