Disruptive Start-Up Transforms Tweets From Donald Trump and the NRA Into Money for Progressive Causes
MoveOn.org and Mom's Demand Action For Gun Sense In America team up with iKeedo, using the divisive social media posts of Trump and the NRA as trigger events for micro-donations
AUSTIN, Texas, March 11, 2016 /PRNewswire/ -- Fundraising just got a whole lot more interesting. iKeedo (www.ikeedo.com) is a new platform that turns data from "the enemy" into donations for good causes. The fact that Moms Demand Action can transform tweets by the NRA into money to support sensible gun regulation is a game changer. Ditto for MoveOn.org who will use Donald Trump's twitter feed as the mechanism to automate donations for progressive causes. According to Ilya Sheyman, Executive Director of MoveOn.org, whose 8 million members fight for progressive values, "Thanks to this partnership with iKeedo, every time Donald Trump takes to Twitter to spew his hateful message, he'll be raising money for grassroots progressives to stop him – or any Republican – at the polls in November."
iKeedo is launching to align with President Obama's appearance at SXSW Interactive: Obama is calling on tech entrepreneurs to apply their ideas and talents to make technology work for us – especially when it comes to tackling big challenges like increasing participation in the political process and driving positive social change.
"We're excited about this new partnership with iKeedo," said Shannon Watts, Founder of Moms Demand Action for Gun Sense in America, "and the opportunity for our followers to show their support in a unique way. Every time the NRA tweets, people donate to Moms Demand Action for Gun Sense in America — essentially taking the gun lobby propaganda and turning it into resources for gun violence prevention. It's this kind of creativity that produces a whole new winning playbook for the gun safety movement."
But it's not just about social data. Consider the City of Evanston, Illinois. They're using iKeedo to raise money for the environment. Data on every tree cut down in Evanston due to disease or development will provide money for new plantings. As long as the data is machine readable and publicly accessible, iKeedo can help. For example, what if reports on every child born in Africa or South America was used to trigger donations to a malaria vaccination program? Together we could help eradicate malaria in some of the worst affected areas.
ABOUT IKEEDO
iKeedo (www.ikeedo.com) is a disruptive new fundraising platform that provides a financial counter-punch to every action your opposition takes. It's about counter-advocacy, allowing everyday people to raise money for causes that matter. The company, incorporated in 2013, was founded on the belief that social change often happens in reaction to the opposition, and that small actions make a difference. We automate the small actions.
MEDIA CONTACT:
Chris O'Brien
iKeedo LLC
(m) 773-354-9189
SOURCE iKeedo
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