Dirty Work Index Uncovers the Secrets Behind Maintaining a Healthy and Happy Home in 2011

RACINE, Wis., Dec. 28, 2010 /PRNewswire/ -- As 2011 rolls in, many women are looking ahead to new goals and resolutions, especially when it comes to taking care of their families and homes. This year, Scrubbing Bubbles® is helping women take steps to keep their homes healthier and cleaner, which, according to recent research, may also make them happier. In fact, 68 percent of women confess their dirtiest secret - they actually enjoy cleaning their homes!

(Logo: http://photos.prnewswire.com/prnh/20101026/CG88910LOGO)

According to the Scrubbing Bubbles® Dirty Work Index(1), a comprehensive national study, more than half of women (55 percent) clean to control germs and keep the home healthy. The study also discovered that women today clean for their own emotional well-being. They report feeling accomplished (91 percent), relieved (87 percent) and proud (81 percent) after cleaning their homes and have confidence that they can entertain at a moment's notice.

"I connect with thousands of women daily and constantly hear that cleaning is not only a source of stress-relief for them but also a source of pride. Women feel so much better about themselves once the job is done, knowing their homes are presentable for guests and healthy for their families," said Colleen Padilla, founder of ClassyMommy.com. "As a mom of two, I know it can be hard to keep up with the cleaning. To help moms start the year off right, I teamed up with Scrubbing Bubbles® to provide tips and solutions to get the job done quickly and easily so moms can have a healthier, happier home in 2011."

Padilla says the key to feeling satisfaction and accomplishment is to make cleaning a less-dreaded task. Turn your resolutions into action with Padilla's New Year's tips:

• Form a daily routine. Nothing is worse than facing a house that has been neglected all week. Set a 15 minute rule to keep things tidy and neat on a daily basis.
• Kill germs! More than half of women are looking to fight bacteria to keep their homes healthy. Keep germ-killing products like Scrubbing Bubbles® Antibacterial Bathroom Wipes at the ready. These wipes kill up to 99.9 percent of bacteria(2), can be used on all surfaces and flushed down the toilet for easy disposal.
• Make the job fun! Consider ways to spice up your cleaning routine. The Dirty Work Index found that almost all women (90 percent) report listening to music while they clean, nearly half sing (47 percent) or watch TV (45 percent). Cleaning can even burn a few extra calories or be a time to catch up with friends, with one third of women saying they dance (27 percent) or talk on the phone (34 percent) while cleaning.  

Padilla has partnered with Scrubbing Bubbles® as a member of the Dirty Work Panel(3) alongside Donna Erickson, host of the PBS show, "Donna's Day," and Michele Adams and Gia Russo, founders of Momologie.com. Together, the panel is working to reveal the dirt behind cleaning and unlock secrets to keeping a clean and healthy home year-round.

About Scrubbing Bubbles®

Scrubbing Bubbles® sprays, tools, wipes and cleaners help get rid of the toughest soap scum, hard-water stains, dirt, mold, mildew and grime. And, there's a solution for every bathroom surface from faucets and fixtures to tile and tubs. Scrubbing Bubbles® does the work, so you don't have to.

Scrubbing Bubbles® products are available in grocery, drug, mass-merchandise and do-it-yourself retailers. For more information on Scrubbing Bubbles® or the Dirty Work Index, visit www.scrubbingbubbles.com, www.Facebook.com/ScrubbingBubbles or follow us on Twitter at @ScrubbingBubble.

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 124-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

(1)The Scrubbing Bubbles® Dirty Work Index Comprehensive Report was a telephone survey conducted by StrategyOne between August 5-11, 2010. The sample consisted of 1500 women ages 18-64.The national results of this study have a margin of error of plus or minus 2.5 at the 95 percent level of confidence.

(2)Enterococcus faecalis Vancomycin Resistant, Escherichia coli (E. coli), Klebsiella pneumoniae, Staphylococcus aureus (Staph), Streptococcus pyogenes (Strep)

(3)Paid spokespeople for Scrubbing Bubbles

SOURCE Scrubbing Bubbles

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