Dignitaries Witness AMP Debut of Fully Electric All Wheel Drive SUV

DETROIT, Jan. 10, 2012 /PRNewswire/ -- AMP Electric Vehicles (OTCBB andOTCQB: AMPD), an electric vehicle company, specializing in truck conversions, introduced the AMP MLe AWD, the first all electric All Wheel Drive SUV.

The 100% electric conversion, developed independently by AMP's engineers, is based on the popular ML 350 SUV. The new model is the industry's first all electric - all wheel drive SUV offering. 

The unveiling of the AMP all-electric MLe AWD occurred at the 2012 North American International Auto Show (NAIAS) in Detroit. U.S. Congressman John Dingell of Michigan, U.S. Environmental Protection Administrator Lisa Jackson and U.S. Senator Sherrod Brown of Ohio experienced a prototype of the innovative groundbreaking EV that is on-hand for test drives on the Ride & Drive track. 

The company stated that the MLe AWD is a significant step forward for our industry in reducing carbon emissions and our country's dependence on foreign oil.

 At the introductory press event Senator Brown commented, "The reason that the auto industry came back after the auto rescue of a couple years ago is because of the kind of innovation that AMP and others do."

"The new AMP MLe AWD electric vehicle represents a major accomplishment for our company.  There is a segment of buyers who demand all wheel drive functionality in an SUV and prior to the introduction of this new vehicle they were locked out of the EV market. We believe that this new 100% electric AWD SUV represents an important first for the EV industry," said Jim Taylor, AMP CEO.

AMP announced that it would immediately begin to take reservations for the AMP MLe- EV from fleet and retail customers online at www.ampelectricvehicles.com or at our recently announced dealership, AMP of Cincinnati at www.ampofcincinnati.com. 

Photographs of the event are located on AMP's website.

Final assembly of the vehicle will be done at AMP's new production facility in Loveland, Ohio.

About AMP Holding Inc.
AMP was founded in 2007 by entrepreneurs who have created several hi-tech companies. Currently, the AMP team is comprised of top automotive industry veterans and business executives.  AMP's first all electric demonstration models were the Saturn Sky and the Chevrolet Equinox. Since its inception, AMP's unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world.  AMP's intent is to electrify a range of OEM SUVs as well as fleet passenger and delivery vehicles, and expects to announce new model additions in 2012.  The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

 To learn more, visit the AMP website at www.ampelectricvehicles.com.

About the North American International Auto Show
Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

Forward-Looking Statements
Certain statements contained in this press release may constitute "forward-looking statements".  Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov).  In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes.  The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change.  However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so.  These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.

SOURCE AMP Electric Vehicles

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