DigitasLBi And Rubicon Project Announce First To Market Premium Programmatic Agreement

DigitasLBi is the First Agency to Sign on to Rubicon Project's Agency Marketplace Solution

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Sep 29, 2014, 09:00 ET

NEW YORK and LOS ANGELES, Sept. 29, 2014 /PRNewswire/ -- DigitasLBi, a global marketing and technology company, today announced an alliance with Rubicon Project, (NYSE: RUBI) the operator of one of the industry's largest independent real-time trading platforms for the buying and selling of advertising, and its Agency Marketplace solution, to bring programmatic premium buying to the next level for its brands. DigitasLBi (@Digitas) will use Rubicon Project's (@RubiconProject) recently launched Agency Marketplace solution, a feature within the company's Buyer Cloud Platform, which enables agencies to have full, direct and comprehensive access to world-class advertising automation technology to support programmatic buying for their clients.

Rubicon Project (PRNewsFoto/Rubicon Project)

Utilizing the Agency Marketplace solution, blended with its own audience data, will empower DigitasLBi to offer preferential pricing and a first look at premium inventory for brands.

"The needs of our clients are constantly changing as they search for better ways to reach audiences at every stage of the consumer journey," said Baba Shetty (@BabaShetty), Chief Strategy & Media Officer for DigitasLBi North America. "With this alliance, we will bring even greater value and efficiency to brands, helping them find the right consumer, quickly."

"DigitasLBi is committed to cultivating the best premium opportunities for their clients and this is a vision we share at Rubicon Project," commented Gregory R. Raifman (@GregRaifman), President, Rubicon Project. "We developed the Agency Marketplace solution to help agencies optimize their advertising efforts and we are thrilled to enter into this "first" agreement with DigitasLBi."

This agreement expands upon the strong relationship Rubicon Project has with DigitasLBi sister company VivaKi, which provides access to the broader capabilities of Rubicon Project's comprehensive programmatic platforms to Publicis Groupe agencies.

Those interested in DigitasLBi and Rubicon Project's Agency Marketplace can learn more during Advertising Week New York at an official session on the programmatic landscape, taking place at the Times Center Hall, on Tuesday, September 30, at 10:30am, titled "Programmatic Premium: Context and Audience in an Automated World." #AgeOfAutomation

About DigitasLBi
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What's Next…and then we take them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide.

DigitasLBi is a member of Publicis Groupe, [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] the world's third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. www.publicisgroupe.com. @PublicisGroupe

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SOURCE DigitasLBi; Rubicon Project