Digital Broadcasting Group Unveils Its 2010 Slate of Premium Original Online Programming

NEW YORK, April 19 /PRNewswire/ -- Digital Broadcasting Group (DBG; www.dbg.tv), the full-service video network specializing in the original production and distribution of video content across the Internet and other digital media, today announced its 2010 slate of premier original programming.  DBG's lineup includes a mixture of scripted, docu, lifestyle and reality shows, including the return of "Style Series," an innovative series that features today's hottest musicians, celebrities, chefs and fashion designers in both interviews and exclusive performances.

DBG's in-house ability to produce an annual programming slate is unique among video ad networks and bolsters the company's reputation as the go-to partner for agencies and advertisers wanting to move beyond repurposing existing TV spots to producing fresh, long-form branded content.  This is DBG's third season of original programs and highlights advertisers' increasing utilization of branded entertainment online in response to the shift in consumer viewing habits.

"We'll compare our 2010 slate to any traditional network," said Joseph Gomes, Chief Creative Officer at DBG. "DBG's 2010 lineup is a diverse offering of reality and scripted shows that represents our distinctive capability to develop quality original programming. Our ability to target specific audiences with first-rate entertainment and effectively measure every show's reach is why advertisers find online programming to be a successful and cost-effective method of engaging with their consumers."

The Company is kicking off the slate with "video upfronts" in LA, Chicago and New York throughout April.  Among the marquee programs, including DBG's third season of its acclaimed "Style Series," are:

• 5 First Days - A series that documents the first day of school for five different families of varying size, age and backgrounds from the perspective of the students and the moms.
• Ex Appeal - A scripted series that revolves around a character who can't seem to get over her ex, even though she dumped him! The series is set to be directed by co creator Kat Coiro and will star fellow co-creator Jenny Mollen.  It will also feature appearances from Jason Biggs, Rhys Coiro, Julie Benz and Krysten Ritter.
• Family vs. Chef - An exciting competition style cooking show that pits one family's recipe against a celebrity chef's take on the same dish all shot before a studio audience.
• How to Date Your Husband - Oprah.com relationship expert, Andrea Syrtash, provides married women with advice on maintaining or rekindling romance in their marriage.
• Single Life - From the creators of award the winning series, "Mom Life," comes a dating reality show that examines the challenges of the online dating scene with real singles as well as celebrities who share their dating experiences.
• Written Off - A hilarious mockumentary series that stars a real life former soap opera icon who develops her own series after her character is written-off and hires her fellow "write-offs" as her cast and crew.
• Under the Arch - A hybrid "scripted-reality" series which follows the complex lives of several NYU students, taking viewers along with them on their exciting and dynamic journeys.

About Digital Broadcasting Group

Digital Broadcasting Group (DBG, www.dbg.tv) distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network comprised of 152 million monthly unique visitors, The DBG Video Network distributes advertisers' pre-roll inventory as well as other longer form video content across the 2,600 sites and properties that are within the network. DBG's award winning in-house production team produces original programming that aligns with a brand's communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with award winning writers and producers Joseph Gomes and Gregg Backer.

SOURCE Digital Broadcasting Group

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