DICK'S Sporting Goods Announces New Women's Fitness And Lifestyle Specialty Store: Chelsea Collective

The new boutique will offer a cutting-edge assortment and a superior customer experience

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Jul 20, 2015, 09:00 ET

PITTSBURGH, July 20, 2015 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) announced today the launch of Chelsea Collective, a specialty women's fitness and lifestyle boutique. The first two Chelsea Collective locations will open in August 2015 in Tysons Corner, VA at Tysons Corner Center and Pittsburgh at Ross Park Mall.

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Named for the diverse and eclectic Chelsea neighborhood of New York City, Chelsea Collective will provide customers with a uniquely curated assortment of apparel, equipment, footwear, accessories and beauty products, fusing fitness and fashion to serve women who are on the cutting edge of new trends and have a variety of fitness interests.

Chelsea Collective will feature iconic brands such as NIKE and CALIA by Carrie Underwood, while also boasting niche brands such as Lorna Jane, Spiritual Gangster and ALALA.

A significant portion of the store's total assortment will feature footwear, accessory and beauty brands such as Brooks, Hunter Boots, Pure Vida, Le Sport Sac, evian and philosophy.

"As leaders in sporting goods and fitness apparel, we wanted to provide a destination for women who are on their own personal fitness journeys; a store where they can come in and feel part of a community that understands them and their needs," said Lauren Hobart, SVP, DICK'S Sporting Goods/General Manager, Chelsea Collective. "We feel Chelsea Collective will meet and exceed this active woman's expectations."

While owned and operated by DICK'S Sporting Goods, Chelsea Collective locations will operate as small boutique shops. Both the Tysons Corner and Pittsburgh locations will focus on forming local partnerships that will benefit and reward loyal customers.

"We truly want these stores to have their own voice, their own local flavor," said Hobart. "We're hiring experts – associates who live for the latest fitness and fashion trends, who buy and use the products this store offers and who will be a sought after resource to the Chelsea Collective community."

Grand Opening details for both boutiques will be shared in local markets soon. For more information, visit ChelseaCollective.com.

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of May 2, 2015, the Company operated more than 610 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream and True Runner specialty stores. For more information, visit the Press Room at DICKS.com.

Contact: DICK'S Sporting Goods – [email protected]

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SOURCE DICK'S Sporting Goods