Designer Lela Rose Creates Linen Beauty Clutch Exclusively for Beauty.com

BELLEVUE, Wash. and NEW YORK, May 3 /PRNewswire-FirstCall/ -- Beauty.com, Inc., a wholly-owned subsidiary of drugstore.com, inc. (Nasdaq: DSCM) continues its ever-popular partnership with designer Lela Rose to offer a custom creation just in time for spring and summer. Starting May 4, customers who visit www.beauty.com/lelarose will receive the Lela Rose Feather Painted Linen Beauty Clutch and 16 deluxe samples with their purchase of $100 or more. The slim linen purse features the signature feather painted Lela Rose print from her Spring 2010 collection. Accented with a handsome wooden closure, the clutch unfolds to reveal a bright citrine lining and two zippered compartments. This chic solution for carrying beauty essentials doubles as a stylish accessory and is an ideal gift for Mother's Day, bridal showers, or summer birthdays.

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"I love incorporating elements from the collection into these bags," says Lela Rose. "The linen clutch is a fresh, lightweight spin on the cosmetic travel bag that women can use whether they're packing for a weekend away or just stepping out for the afternoon."

Each bag arrives with 16 deluxe samples from some of the top brands in prestige beauty:

1. tarte™ emphasEYES High Definition Eye Pencil, Black
2. Origins Checks and Balances™ Frothy Face Wash
3. NUXE Creme Fraiche™ 24 Hour Moisture Emulsion
4. Jack Black® Supreme Cream™ Triple Cushion™ Shave Lather
5. Bliss® FatGirlSlim™
6. Caudalie Vinoperfect Night Correcting Cream
7. ARCONA™ Reozone 40 
8. PHYTO Phyto 7 Daily Hydrating Botanical Cream 
9. CLEAN™ Simply Soap Eau de Parfum, Roller Ball
10. Laura Geller Travel-Size Kabuki Brush
11. Jane Iredale Just Kissed™ Lip Plumper, Madrid
12. Nick Chavez Beverly Hills Amazon Infinity Mist
13. Borghese Insta-Firm Platinum
14. Urban Decay DeSlick in a Tube Mattifying Gel
15. Rene Furterer Volumea Shampoo
16. Dr. Brandt® Pores No More® Pore Refiner

"Shoppers look forward to the new Lela Rose bag each spring," says Kathleen McNeill, president of Beauty.com. "Lela is a do-it-all designer that our customers love to follow, whether they're visiting the Beauty.com video library to get backstage beauty tips from her shows at Fashion Week each season or collecting her signature designs on Beauty.com."

Site wide gifts with purchase are just one of the perks available to Beauty.com customers. Other benefits include "Everyday Free Shipping," 5% back on every purchase, the free sampling center, 100% color match guarantee, and a shared online shopping cart with Beauty.com's partner site, drugstore.com. Beauty.com personalizes beauty shopping online with the Skin Care and Hair Care diagnostic tools, which provide product regimens tailored to the customer based on interactive surveys.  A new site feature also invites customers to shop the best beauty buys and value sets in addition to the brand-specific gifts with purchase available. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on Beauty.com.

About Beauty.com – The World of Beauty Online™

Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 200 brands from widely recognized to niche, hard-to-find products. Beauty.com is wholly owned by drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (Nasdaq: DSCM) is a leading online retailer of health, beauty, clinical skincare, vision, and pharmacy products. Our portfolio of brands includes: drugstore.com(TM), Beauty.com(TM), Skinstore.com(TM), and VisionDirect.com(TM). All provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 45,000 products at competitive prices.

The drugstore.com pharmacy is certified by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) and operates in compliance with federal and state laws and regulations in the United States.

About Lela Rose

Lela Rose's esthetic of adding whimsy to elegance through brilliant color and hand crafted details has brought a fresh view to modern American fashion. Lela was raised in Texas and went to school in Colorado where nature, its surrounding landscapes, and the sublime colors it offers have long been an inspiration. Today, Lela continues to draw from these early influences as she designs clothes for the modern sophisticated woman who embodies a spirit of effortless elegance.

After graduating from Parson's School of Design in 1993, she went to work with two esteemed designers, Richard Tyler and Christian Francis Roth. There she honed her love of couture fabric as well as fanatic attention to detail. In 1998, Lela's vision and passion compelled her to create her signature collection, Lela Rose. Through intricately designed and finely detailed separates, dresses and jackets, Lela has established herself as a renowned designer.

The Lela Rose collection is built on a design philosophy of creating hand finished clothes that exude a casual luxury and refinement. The beautiful embellished fabrics are the foundation of this innovative collection and speak to the elegance of its personality with a nod to the era of glamour.

Lela Rose's collection has garnered her a following of trendsetters across the country. Lela's ready-to-wear apparel under the Lela Rose label is sold in more than 75 specialty stores nationwide, as well as Bergdorf Goodman, Neiman Marcus, Nordstrom, Bloomingdales and internationally in Canada, Europe, Russia, the Middle East, Taiwan and Japan.

In Fall 2006, Lela Rose launched the Lela Rose Wedding collection. The collection is a pairing of unconventional fabrics and techniques that are trademarks of the designer. The impeccable quality and couture sensibility of these gowns make them one of a kind. The Lela Rose Wedding Collection can be found in bridal boutiques nationwide as well as internationally.

With the success of both collections, the Lela Rose brand expanded into footwear in the Fall of 2007. Rose partnered with Payless Shoesource® to create the Lela Rose for Payless brand of fashion forward shoes at an extremely affordable price. This collection was followed up by Unforgettable Moments by Lela Rose™, a collection of dyeable special occasion shoes that launched late in 2008. Both collections can be found in Payless stores nationwide.

In 2009, Lela Rose announced she was launching Lela Rose Bridesmaid, a partnership with the Dessy Group. The Lela Rose Bridesmaid collection can be found in over 200 bridesmaid stores nationwide as well as in Canada and in the United Kingdom.

As the Lela Rose brand continues to grow, one thing remains true – Rose's vision and passion to stay true to her aesthetic.

SOURCE drugstore.com, inc.

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