DenTek launches "Go Floss Yourself" Campaign to get people talking about flossing

MARYVILLE, Tenn., May 12, 2014 /PRNewswire/ -- DenTek, the worldwide leader in innovative oral care products, has made a commitment to encourage oral healthcare and is gearing up to launch the "Go Floss Yourself" campaign and contest. Inspired by the idea to encourage people across the country to be bold enough to tell a co-worker, friend or loved one that they need to go floss, DenTek is asking everyone to "Go F themselves" with F as a short way of saying "floss." This campaign puts flossing in the public eye while also building awareness around an important, healthy habit. 

"The situation where a co-worker or family member has a piece a food stuck in their teeth happens more often than not," says Rachel Scharfman, Brand Director of DenTek.  "This campaign was put in place as a way to relieve people of these embarrassing moments like when you get home from work and realize you have lunch stuck in your teeth."

As a way to encourage people to start the conversation about protecting their smile and flossing, DenTek has partnered with Brickfish to launch the Go Floss Yourself campaign and contest with a montage of videos highlighting different situations where loved ones or family members are finding the courage to tell each other to "Go F themselves" on GoFlossYourself.com. By leveraging relatable situations, DenTek is starting a conversation about flossing and positioning flossing as a solution to stop possible embarrassment by making light of the problem that everyone encounters. Floss has come a long way over the years, now in a quick second you can discretely get food out of your teeth with one hand using a DenTek Floss Pick.

To further encourage the conversation, DenTek will be hosting weekly contests tied to the campaign to get people flossing, with the grand prize being a trip to San Juan, Puerto Rico or $5000 cash. To enter the contest, users can submit a video or photo of themselves flossing with DenTek Floss Picks on GoFlossYourself.com between May 12^th, 2014 and ending on June 23^rd, 2014 , then share their entries and encourage friends and family to "like" and share their entries. Once the contest ends, DenTek will choose the winners from the top twenty entries with the most "likes" and "shares." Visit GoFlossYourself.com for more contest details.

ABOUT DenTek

DenTek is a worldwide leader in innovative oral care products including floss picks, interdental brush cleaners, dental guards for nighttime bruxism, disposable dental picks, braces care and dental repair. DenTek products are available in retail stores nationwide including Walmart, Target, Walgreens, CVS, Kroger and other select retailers. www.dentek.com 

Video - http://www.youtube.com/watch?v=Sug0rmVpA3Q

CONTACT: Lindsay Tansky, Creative Media Marketing, (212) 979-8884, [email protected]

SOURCE DenTek