DemandTec Redefines Trade Promotion Optimization at the Consumer Goods Business & Technology Leadership Conference

SAN MATEO, Calif., Oct. 21 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative analytics network for retailers and consumer products companies, will introduce its Total Trade Optimization framework at the Consumer Goods Business & Technology Leadership Conference, October 24-26, 2010 at Ritz Grande Lake in Orlando, Florida.  DemandTec is also a Gold Sponsor of the event and is exhibiting on the main show floor.

The Total Trade Optimization framework defines best practices across five dimensions:

• A business planning application to drive trade strategy and account-level planning from a common set of underlying modeled retail data
• Analytics that deliver both predictive and post-event trade measurement
• Retailer-specific shopper insights incorporated into the trade planning workflow
• Integrate with existing trade promotion management systems
• An analytical and workflow connection to retailer planning systems to enable collaboration

"Properly executed trade planning effectively raises sales, reduces costs, and enhances decision confidence.  Our experience suggests that consumer products companies who embrace the Total Trade Optimization framework are those that will be the leaders in the markets they serve," said Derek Smith, Vice President of Global Industry Marketing at DemandTec.

DemandTec will also showcase its DemandTec Total Trade Optimization™ solution at the conference.  As a component of the solution, DemandTec will feature Trade Planning & Optimization, a software service which delivers a more effective deployment of trade promotion dollars, produces sales lift in promoted items, and lowers the cost per incremental sale.

DemandTec is a network of common tools and software services for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  Approximately 13,000 retailer and manufacturer end-users on DemandTec have collaborated on more than 3.5 million trade deals to date.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than 3.5 million trade deals.  DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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