DemandTec Launches DemandTec Shopper Insights(TM)

SAN MATEO, Calif., May 3 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, today announced the launch of DemandTec Shopper Insights™, a new DemandTec solution designed to help its customers better understand shopper behavior and collaborate with their trading partners to make better decisions using those insights. The solution is now available to DemandTec's community of retail and consumer products customers on the DemandTec TradePoint Network™.

"Retailers and their trading partners can no longer succeed by broad-brushing markets and treating all shoppers the same. Using shopper insights to jointly develop more targeted merchandising and trade plans is critical to gain market share," commented Lora Cecere, Partner at Altimeter Group.

The newest development in DemandTec's nextGEN strategy, DemandTec Shopper Insights provides retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, and more. Using shopper insight dashboards and insights embedded directly within the workflows of DemandTec's other software services, merchants and marketers will be able to quickly identify new opportunities to target specific shopper segments with more tailored assortments, promotions and pricing.

The DemandTec Shopper Insights solution includes:

1. Shopper Insight-on-DemandTec – A software service that delivers shopper and segment insights embedded within the workflows of DemandTec's merchandising and trade optimization software services. Shopper Insight-on-DemandTec also provides retailers with an online library of shopper insight dashboards for additional research and the ability to share those insights with consumer product companies on the DemandTec TradePoint Network.
2. Shopper Segmentation – An analytical service enabling retailers to create, modify, or enhance shopper segmentation schemes and maintain them over time as household buying behavior and assortments change.

To achieve the scalability and performance necessary for this solution, DemandTec has partnered with Netezza, a provider of high volume, high availability data warehousing appliances and analytic solutions. DemandTec Shopper Insights services are designed for and are deployed on Netezza's TwinFin™ appliance due to its ability to process high volume datasets including retail transaction logs and loyalty data. The need to deliver highly complex, contextual analytics at the point of decision is a critical strategic component for retailers and manufacturers.

"The status quo for the industry has been static shopper insights delivered by armies of expensive consultants and largely separate from the merchandising and marketing decisions being made," said Marc Dietz, Vice President of Marketing for DemandTec. "DemandTec is changing the status quo by providing software-based shopper insights where they matter most – at the point of decision."

The DemandTec Shopper Insights solution will be featured at DemandBetter 2010, DemandTec's eighth annual customer conference, where shopper segmentation, collaborative reporting dashboards and embedded shopper analytics will be discussed in detail. Learn more about DemandBetter 2010.

Learn how to unveil and benefit from your shoppers' innermost shopping secrets by registering for DemandTec's Shopper Insights Webinar.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.0 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

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SOURCE DemandTec, Inc.