DemandTec Extends nextGEN Capabilities with Latest Release of Software-as-a-Service Suite

SAN MATEO, Calif., May 3 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization services for retailers and consumer products companies, today announced that the latest release of its software-as-a-service suite has been deployed and is in use by existing customers. This latest quarterly software update delivers completely new applications and major feature enhancements enabling retailers and consumer products companies to better collaborate and make more informed business decisions around pricing, promotion and shopper analytics.

Significant additions to DemandTec's suite of solutions and software services include:

• Shopper Insight-on-DemandTec – the Shopper Insight-on-DemandTec software service, part of the broader DemandTec Shopper Insights™ solution, provides shopper and segment insights embedded at the point of decision, directly within the workflow of DemandTec's merchandising and trade optimization software services.  Shopper Insight-on-DemandTec also allows retailers to share an online library of shopper insight dashboards with its trading partners on the DemandTec TradePoint Network™.
• Allowance Billing – this new software service builds on the capabilities of DemandTec's Deal Management software service by automating and simplifying the invoicing and collection of trade funds between retailers and consumer products manufacturers.
• Efficient Localized Pricing –two new features within the Everyday Price Optimization and Everyday Price Management software services enable retailers to drive localized pricing strategies that accurately reflect the behavior of individual shopper segments on a zone-by-zone basis.
• Extension to Master Calendar – for integrated price and promotion planning including forecasting and operational enhancements to manage price collisions.

In addition to these new software services and other major enhancements, DemandTec has added several new features and capabilities to its existing suite of software services including improved analytics and user productivity, integrated forecast viewing and improved price update configuration.

"This latest release of our software services strikes a nice balance between the advanced analytics and operational capabilities required by our customers," said Marc Dietz, Vice President of Marketing for DemandTec. "With this release, we are continuing to develop our nextGEN strategy by launching a one-of-a-kind shopper insights solution that embeds insights at the point of decision while also adding new operational controls that drive efficiencies for our customers."

As with previous DemandTec releases, this update was deployed to DemandTec's network of global retail and consumer products companies made possible by the company's Software-as-a-Service model.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.0 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.