DemandTec Awarded 31st Patent

SAN MATEO, Calif., Nov. 9, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced an expansion of its patent portfolio to 31 U.S. and international patents.  On August 31, 2011, the United States Patent and Trademark office granted DemandTec patent number 8,010,404 ("Systems and Methods for Price and Promotion Response Analysis").

The latest patent covers techniques developed by DemandTec that enable users to analyze the forecasted volume lift resulting from changes in prices and promotional activity over multiple user-defined product groups. These calculations take into account both the direct impact of pricing and promotional decisions as well as the interactions between products, enabling a more holistic impact assessment. The techniques can be applied to a variety of transaction aggregations such as store, price zone, or shopper segment.

"DemandTec continues to blend innovation with practicality by providing our customers with a means for understanding and visualizing merchandising response in the context of their business processes," said Suzanne Valentine, Senior Vice President of Science & Analytics at DemandTec. "We are especially excited about leveraging these capabilities in characterizing the sophisticated shopper segments that our customers are developing, providing them with even greater insight into which strategies appeal to various types of shoppers."

DemandTec was granted a total of five patents in 2010 and has been granted three so far in 2011 with an additional 39 applications pending.  DemandTec is a network of cloud apps and insights for more than 450 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Approximately 16,000 retailer and manufacturer end-users on DemandTec have collaborated on more than five million trade deals to date.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 450 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than five million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Armen Najarian, DemandTec, Inc.
(650) 645-7170
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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