DemandTec Announces Expanded Relationship With Leading Online Grocer FreshDirect

SAN FRANCISCO, May 19 /PRNewswire-FirstCall/ -- DemandBetter Conference -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization services for retailers and consumer products companies, today kicked off DemandBetter 2010, its eighth annual customer conference and announced an expanded business relationship with FreshDirect, a leading online grocer.  Following a successful initial deployment leveraging DemandTec's Everyday Price Optimization software service, FreshDirect will now expand use of the software service for pricing assessments and tactics.  

FreshDirect will utilize DemandTec's Everyday Price Optimization software service to help automate the process of pricing its products being sold and delivered to consumers and businesses in New York City and surrounding areas.

"After a successful first project, DemandTec has proven to be a trusted partner with a valuable solution that will change the way we price our goods," said Jason Ackerman, Chief Financial Officer for FreshDirect.  "We look forward to deriving value from DemandTec's pricing expertise," added Marc Rubin, Senior Director of Pricing and Category Management for FreshDirect.

DemandTec's solutions and software services are now being leveraged in both brick and mortar and online channels to drive strategic merchandising and marketing decisions for a wide range of categories including hard goods, dry good groceries and perishables.

"FreshDirect continues to build a world-class business by serving a growing community of online shoppers and companies.  To support and expand this business, they require the very same analytical tools as their traditional brick and mortar counterparts in order to make the most accurate strategic pricing and promotion decisions," said Dan Fishback, President and Chief Executive Officer for DemandTec. "It's gratifying to see an innovative retailer like FreshDirect use DemandTec to help them better serve their customers."

About FreshDirect

FreshDirect is one of the nation's leading online food brands and grocery providers, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at prices up to 20% lower than conventional grocery stores. Every product is 100% satisfaction guaranteed. FreshDirect has also teamed up with top New York City chefs and restaurants to bring customers quick, restaurant-quality prepared meals, unavailable anywhere else. FreshDirect has fulfilled more than ten million orders to date. Its ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Connecticut, Westchester and Nassau County. For more information, visit www.freshdirect.com.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.0 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

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SOURCE DemandTec, Inc.