DemandTec Acquires Assets of Applied Intelligence Solutions, LLC

SAN MATEO, Calif., Jan. 3, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, announced that it has acquired substantially all of the assets of Applied Intelligence Solutions, LLC (AIS), a developer of intelligent software solutions for the retail enterprise with a specific focus on softline retailers.

With this transaction, DemandTec has secured intellectual property applying complex pattern recognition techniques to softline and other short lifecycle retail categories.  Additionally, the transaction brings to DemandTec industry expertise in software application development for retail softlines.

DemandTec will leverage AIS's MarkdownXpert workflow and science in Markdown Optimization, a DemandTec software service currently used by multiple retailers which allows the design of optimal plans that set markdown timing and depth to maximize profitability and inventory objectives for clearance items.  Markdown Optimization is a component service of DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store.  

"Adding AIS's advanced pattern recognition science, domain expertise, and technology to our footprint is a natural fit for DemandTec," said Dan Fishback, President and Chief Executive Officer of DemandTec.  "Through this transaction, DemandTec expands its existing support for the full spectrum of merchandising and marketing processes for short lifecycle categories like consumer electronics, home goods, and softlines."

"Bringing expanded softline capabilities and expertise to a market leader like DemandTec introduces a unique merchandising solution for retailers today," said Jim Dixon, President and Chief Executive Officer of AIS.  "We believe this combination will also allow our key customer, Gordmans, to continually innovate and better serve their shopper community."

"We are excited to see DemandTec, with their proven industry solutions and market recognition, expand their product footprint by acquiring the assets of AIS," said Jeff Gordman, President and Chief Executive Officer at Gordmans.  "We believe that this combination will allow Gordmans to leverage innovative predictive analytics software to optimize pricing and reorder decisions."

As part of the transaction, DemandTec has acquired a U.S. patent relating to behavior recognition, bringing DemandTec's patent portfolio to a total of 25 issued patents, including 20 in the United States and five internationally.  All software services are delivered on DemandTec, a network of common tools for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  More than 13,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.

About Gordmans

Gordmans (Nasdaq: GMAN) features a large selection of the latest name brands, fashions and styles at up to 60 percent off department and specialty store prices every day. The wide range of merchandise includes apparel for all ages, accessories, footwear, home decor, gifts, designer fragrances, fashion jewelry, bedding and bath, accent furniture and toys. Founded in 1915, Gordmans operates 68 stores in 16 Midwestern and surrounding states. For more information about Gordmans, visit www.gordmans.com.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of the acquisition and DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.