DDB Latina President Juan Carlos Ortiz Writes a Book of Short Stories on his BlackBerry® Smartphone at 30,000 Feet

NEW YORK, Feb. 8, 2011 /PRNewswire/ -- Juan Carlos Ortiz, President of DDB Latina, part of DDB Worldwide, has published "Shorts/Cortos,"  the first book written entirely while in the air and on a BlackBerry smartphone.

The bilingual book (written in both Spanish and English) features a collection of short stories about ideas, creativity and life itself, which Ortiz calls the "master teacher of communications."

Ortiz noted, "This book was a creative challenge. Two years of writing on a BlackBerry, two years of flying, and two years of crafting short, simple, creative stories that anyone might relate to. It was not easy but it was fun."

"Shorts/Cortos" was originally launched in digital format and is available at ibooks, at Barnes & Noble (NOOKbook) and Smashwords (English version) http://www.smashwords.com/books/view/27394 (Spanish version) https://www.smashwords.com/books/view/24891, as well as other channels.

About the author

Juan Carlos Ortiz was the first Latin American to become president of an advertising agency in the United States when he was named to that position at Leo Burnett USA.

In January 2008 he moved to DDB Worldwide where he organized DDB Latina, uniquely marketing to the diverse yet broadly connected Latin communities and cultures across Latin America, Spain and the U.S., a first for the industry.

Winner of the first Film Gold Lion at the Cannes Festival for Colombia, Ortiz's work has been recognized at awards competitions around the world. He also has served as president of the jury at the FIAP and El Ojo de Iberoamerica festivals and on the juries of the Global Effie Awards and the prestigious Titanium & Integrated Lions awards at the Cannes Festival.

Ortiz is an inductee of AAF's Advertising Hall of Achievement, and the World Economic Forum has named him a Young Global Leader in honor of his professional accomplishments, commitment to society, and potential to contribute to shaping the future of the world. Two years ago he was inducted into FIAP's Hall of Fame as one of the legends of Iberian American advertising and a role model for the region's future leaders.

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. DDB Worldwide is part of Omnicom Group Inc. (OMC).

SOURCE DDB Worldwide Communications Group Inc

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