Dangdang and Gome Online Form Strategic Alliance and Launch Electronics and Computers B2B2C Platform

BEIJING, March 29, 2012 /PRNewswire-Asia/ -- E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced that it formed a strategic alliance with Gome Online and launched a B2B2C e-commerce platform in Dangdang's marketplace focusing on electronics and computers products. Gome Online is the online retail of Gome Electrical Appliances Holding Ltd., a leading Chinese electronics retailing brand.

In this joint undertaking, Gome Online will provide electronics, computers, and communication products selection, fulfilment, promotional arrangements and after-sales services to customers. Dangdang will not only make available its e-commerce platform and large customer base but also offer comprehensive supports leveraging on its longstanding technology, sales and marketing experience in the e-commerce industry in China.

"Given the scale and supply chain advantages of Gome Online in electronics and computers products, we are confident that this category expansion with competitively priced goods will greatly improve our customers' shopping experience. This strategic cooperation will bring about a win-win situation for Dangdang and Gome Online," said Ms. Peggy Yu Yu, Dangdang's Executive Chairwoman.

About Dangdang

E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG) is a leading business-to-consumer e-commerce company in China. On its website dangdang.com, the Company offers more than 710,000 books and other media products as well as selected general merchandise products including beauty and personal care products, home and life style products, baby, children and maternity products, apparel, digital and electronics products. It also operates the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by the Company. Dangdang's nationwide fulfillment and delivery capabilities, high-quality customer service support and scalable technology infrastructure enable it to provide a compelling online shopping experience to customers.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the quotations from management in this announcement, as well as Dangdang's strategic and operational plans, contain forward-looking statements. Dangdang may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Dangdang's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Dangdang's growth strategies; its future business development, results of operations and financial condition; its ability to attract and retain new customers and to increase revenues generated from repeat customers; its expectations regarding demand for and market acceptance of our products and services; trends and competition in China's business-to-consumer e-commerce market; changes in its revenues and certain cost or expense items; the expected growth of the Chinese business-to-consumer e-commerce market; Chinese governmental policies relating to Dangdang's industry and general economic conditions in China. Further information regarding these and other risks is included in Dangdang's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Dangdang does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of this press release, and Dangdang undertakes no duty to update such information, except as required under applicable law.

For investor and media inquiries, please contact:

Maria Xin
Investor Relations Director
E-commerce China Dangdang Inc.
+86-10-5799-2306
[email protected]

Caroline Straathof
IR Inside
+31-6-54624301
[email protected]

SOURCE E-commerce China Dangdang Inc.

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