Cygnus Business Media Sells Industrial Magazines to Alliance Communications Inc. and Source360 Media

Longtime publishers acquire media assets of top manufacturing pubs

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Aug 20, 2010, 03:58 ET

FORT ATKINSON, Wis., Aug. 20 /PRNewswire/ -- Cygnus Business Media announced today the sale of Fabricating & Metalworking to Alliance Communications, Inc., Industrial Machinery Digest and Total Industrial Plant Solutions advertising deck to Source360 Media LLC. Both companies are led by the longtime publishers of the titles and include print and digital assets.

Alliance Communications, Inc. is led by Tony Morrison. Morrison was involved in the launch of Fabricating & Metalworking more than a decade ago. The publication is a well established and is considered to be a premiere voice of the metal manufacturing industry.

"I grew up on the shop floor," says Morrison. "Fabricating & Metalworking has one of the industry's strongest communities with the largest circulation of any publication covering metalforming, welding, metalcutting, tooling and workholding, inspection and safety in every issue. I'm looking forward to the opportunities that lie ahead for the brand and Alliance Communications."

Publisher William Strickland heads Source360 Media LLC. Strickland has managed the publication for many years. It reaches job shops, machine shops, fabricating shops, machinery dealers and wholesalers, pipe and tube manufacturers, industrial warehouses and distribution centers, and retrofitting & rebuilding machine maintenance. Strickland's strong relationships with dealers and manufacturers have been one reason the brand is the leader in its industry sector.

"I have enjoyed working at Cygnus Business Media, but as the affinity groups were being created, we recognized an opportunity. Tony and I approached management about the possibility of our purchasing the brands rather than allowing them to possibly be acquired by another company," says Strickland. "There are enormous possibilities for Tony and me to grow these brands and I feel fortunate to be given this opportunity."

"Tony and William have significant experience and knowledge in the industry and I have no doubt they will be leaders in the B2B media transformation of their marketplace," says Cygnus Business Media President Mike Martin.

Cygnus Business Media reaches millions of professionals annually. As one of America's top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations.

Tony Morrison can be reached via http://www.fandmmag.com; William Strickland can be contacted via http://www.indmacdig.com, http://www.surplusguide.net and http://www.tipscd.com.

SOURCE Cygnus Business Media