CW3PR Creates Luxury Oasis for VIPs With its RE:treat Lounge During the 2012 Sundance Film Festival's Opening Weekend
LOS ANGELES, Jan. 26, 2012 /PRNewswire/ -- CW3PR's famed "Sky Lodge RE:treat Lounge" quickly became one of the hottest gifting lounges and coveted nighttime party venues at the 2012 Sundance Film Festival.
(Photo: http://photos.prnewswire.com/prnh/20120126/LA42936)
Many of the film and music industry's elite came in droves for a little rest and relaxation, and were exposed to an eclectic assortment of well-known brands as well as Utah's local artisanal foods inside The Sky Lodge's main space and famous rooftop bar, named by USA Today as one of the top 10 in the nation. RE:treat also boasted the official filming platform for leading national entertainment news program Entertainment Tonight.
CW3PR RE:treat celebrity guests included: Emily Blunt ("The Devil Wears Prada"); Kate Bosworth ("Superman Returns"); James Marsden ("27 Dresses"); Elizabeth Olsen ("Martha Marcy May Marlene"); Lake Bell ("It's Complicated"); Ryan Kwanten ("True Blood"); Ty Burrell ("Modern Family"); Allison Janney ("The West Wing"); Danny Glover ("Dreamgirls"); Justin Long ("He's Just Not that Into You"); Victoria Justice ("Victorious"); recording artists Jason Mraz, Estelle and Toni Braxton; Nia Vardalos ("My Big Fat Greek Wedding"); Cuba Gooding Jr. ("Red Tails"); David Bianchi ("Filly Brown"); KayCee Stroh ("High School Musical"); socialite Tinsley Mortimer; Traci Lords ("Zack and Mimi Make a Porno"); and Andrew Keegan ("10 Things I Hate about You") among many others who enjoyed the lounge and parties that CW3PR RE:treat hosted throughout opening weekend.
"This year we were extremely proud to provide a platform for many established, leading national brands and – in the independent Sundance spirit – a chance for local Park City and Utah businesses to gain some deserved exposure with the entertainment community as well," said CW3PR CEO and Founder Charley Walters. "As usual, the luxurious Sky Lodge made an ideal home for both our filming, gifting and nighttime partying, and we'll be back with an even larger presence in 2013."
Lucky attendees were invited to RE:style at the MITCH™ Grooming Bar by Paul Mitchell®; RE:mix via ongoing music spinning from some top local and surprise Hollywood DJs; RE:fill at the top-shelf open bar courtesy of Patron, Moet & Chandon and Coffee Bean & Tea Leaf; RE:boost with an "Enhance Your Sundance" experience created by Natrol, MRI and Prolab where Natrol's Vitamin B-12 became one of the festival's hottest items; RE:warm in front of a Gourmet S'mores and Hot Chocolate Bar; RE:Pose with an exclusive new photo set by famed celebrity photographer John Ganun; and finally to RE:joice in various gifting opportunities from a variety of high-end sponsors and partners.
RE:treat welcomed these sponsors and partners: Jewelers David Noble of David Noble & Co., Alex Stein Design, Lyon Fine Jewelry, and Expression Rings of Hope; cosmetics and skin care lines tarte and Burt's Bees; RemixWatches; beverage companies Vita Coco Coconut Water, Eruption, and Monster; social media service WhoSay; lighted mirror company, Vanity Girl Hollywood; and local Utah food companies Salsitas Mendoza Salsa, Happy Day Gourmet, Creminelli Fine Meats, Beehive Cheese, Happy Monkey Hummus, and Castle Creek Winery.
ABOUT CW3PR:
CW3PR is a mold-breaking company founded in response to the growing and constantly evolving needs for public relations in our modern, connected world. CW3PR boasts a team of veteran communicators, event planners, innovative designers and writers, savvy social networkers and passionate promoters. As a true advocate for their customers and a trusted source for the media, the firm engages a broad spectrum of target audiences across several industries, all with an innovative twist. CW3PR provides a wide variety of services for those ready for positive change, always keeping simplicity and ease for the client as their main focus.
SOURCE CW3PR
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