Currys and PC World Unveil a 2-in-1 Superstore in Hamilton

LONDON, July 1 /PRNewswire/ -- Currys and PC World, the UK's leading electrical retailers, will open the doors to a brand new joint Superstore in Hamilton on 3rd July. The 2-in-1 store has created 20 new jobs in the local area and offers Hamilton residents the biggest electrical shopping destination in the South Lanarkshire area.

The 18000 square foot new Superstore provides the best of both brands under one roof, making shopping for electricals a much simpler and more enjoyable experience for customers. The new store will offer the widest ranges and best selection of electricals from both Currys and PC World ensuring a better shopping experience for customers.

The new joint Superstore showcases over 4000 products including a huge range of TVs, over 50 digital camera SKUs, and over 40 MP3/4 players including brands such as Apple and Archos. There are various styles of fridges and freezers to suit every need and a massive range of netbooks, laptops and PCs for sale throughout the store.

The new 2-in-1 Superstore offers customers a "hands-on" product experience coupled with extended product ranges, which is designed to meet all technology needs. This Superstore has a huge selection of interactive "play tables" allowing customers to pick up, turn on and test out a wide range of products before they purchase including premium brands such as Apple - including Apple iPad, Siemens, Liebherr, Bosch, Miele and more. Also in-store will be PC World's first dedicated Apple area offering excellence in computing, as well as an interactive gaming zone, a specialised Microsoft Windows section.

The Currys and PC World Hamilton Superstore will additionally have a dedicated TechGuys service desk enabling shoppers to benefit from expert technical support and a specific PC World Business area, supplying equipment and software for small businesses customers.

Other services available at the Superstore will include: Next Day Delivery service, which gives customers the option to choose when they have their product delivered within a three hour time slot, the award-winning WEEE recycling scheme and the option to reserve goods online for collection in-store.

Paul King, Store Manager, comments: "The new 2-in-1 Superstore in Hamilton brings together the best from both Currys and PC World and offer shoppers a great range of consumer electronics. The store opening is also a huge boost to the local economy with 20 new jobs created."

"As the biggest electrical shopping destination in Hamilton customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. Whether you're tech-savvy or need a bit more advice with your purchases, the staff will be on hand to make sure you get the most out of your visit."

The Hamilton store colleagues have all taken part in a new training programme; specifically designed by the retailer, to ensure they can offer customers help and advice to enable them find the right solution to their individual needs and technology requirements. As well as improved customer service and a new in-store experience, Currys and PC World remain committed to giving customers the best priced electrical goods.

The Hamilton 2-in-1 Superstore is part of an ongoing Currys and PC World refurbishment program across the country. Paul added: "The Hamilton Superstore will offer an unbeatable combination of value, choice and service and will be the number one destination for electrical products in South Lanarkshire."

About Currys:

Currys is the UK's biggest electrical retailer with a network of over 500 stores nation-wide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands. It also stocks a wide range of netbooks, cheap tumble dryers and the apple ipod.

SOURCE DSGi plc