Cumberland Farms Announces $1 Billion in Gas Sold with Smartpay Check-Link ®

FRAMINGHAM, Mass., Oct. 2, 2015 /PRNewswire/ -- Cumberland Farms, a leading gasoline and convenience retailer, today announced that the brand has sold $1 billion in gas through its SmartPay program since its launch in January 2013. Over the last 12 months, transaction volume has more than doubled and continues to grow rapidly, making SmartPay Check-Link® the most popular method of payment at the pump – exceeding any single debit brand, credit brand, or cash. Available as both a payment card and a mobile payment app, the program is free to join and free to use – and users automatically save 10 cents on every gallon of gas, every day, when they fill up at any Cumberland Farms gas retail locations throughout the Northeast and Florida.

In addition to saving 10 cents on every gallon of gas, mobile app customers receive a free Farmhouse Blend coffee or a free Chill Zone beverage for every 30 gallons of gas purchased. To date, Cumberland Farms has given away 1.5 million free drinks via SmartPay Rewards. Cumberland Farms' major suppliers have also partnered with the retailer on its reward program, providing free coupons on a variety of in-store products.

"Two years ago, SmartPay was an entirely new concept, so it's incredible to see that we have already hit the $1 billion mark in terms of sales through the program," said Dave Banks, Cumberland Farms' Chief Information Officer. "We have saved our customers more than $33 million on gas to date with SmartPay - and they absolutely love it. We're seeing thousands of new customers join SmartPay every week, most of which are from word-of-mouth referrals by existing customers."  

After the initial success of SmartPay Check-Link, Cumberland Farms launched SmartPay Business in July 2014. Similar to the brand's program for consumers, SmartPay Business enables business owners to save 10 cents on every gallon of gas, every day for their entire fleet of vehicles. It also allows business owners to track the gas consumption and mileage of individual users via an online portal to better manage their fleet's fuel consumption - and increase savings.

"I've used SmartPay for at least two years, and began using SmartPay Business shortly after it launched to help control the high costs of gas for my business," said Jennifer Jordan, Owner of Wildlife Extractors, the largest family owned and operated wildlife removal company in Massachusetts and Rhode Island. "I have eight trucks on the road everyday, and SmartPay allows all of my technicians the ability to easily fill up on the road through the app. The program has already saved my business more than $3,000 in the last year or so, which I've been able to reallocate towards my advertising budget, and has a been a huge help in continuing to grow my local business."

As Cumberland Farms continues to be a leader in technology and mobile payments in the convenience retail space, its multi-year remodeling initiative has also lent a hand in reinventing the New England institution. The initiative, which kicked off in 2009 and is approaching the halfway point, includes a major overhaul of all of Cumberland Farms' nearly 600 stores with a modernized architecture and design - and more gas pumps. The retailer's new look is also driving major growth, and foot traffic has significantly increased in all eight states that have new or newly remodeled Cumberland Farms stores.

For more information on SmartPay – and to view gas prices at any Cumberland Farms location, visit http://www.cumberlandfarms.com/smartpay.

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across eight states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms, or Instagram at https://instagram.com/cumberlandfarms/.

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SOURCE Cumberland Farms

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