Crunch Gym Celebrates 21 Years of Sets, Grunts and Rock n' Roll

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Jun 15, 2010, 12:15 ET

NEW YORK, June 15 /PRNewswire/ -- Crunch Fitness is finally legal and celebrating 21 years of sets, grunts and rock n' roll. The gym chain, which got its start in a basement level aerobics studio in New York City's East Village circa 1989, has since built a reputation for innovation in the fitness industry with their unique philosophy of No Judgments. Now, with 19 state-of-the-art locations in New York, Miami, Los Angeles and San Francisco (and more on the way), Crunch looks to celebrate over two decades of making fitness fun with give-a-ways, membership deals, parties and more.

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From ground breaking group fitness classes like Striptease, Urban Rebounding, BodyWeb w/TRX and AntiGravity Yoga 'Wings', to unique elements like Peek-a-Boo showers, live DJ's and irreverent ad campaigns, Crunch filled a major void in the industry, by creating the ultimate venue for fitness enthusiasts whose appetites weren't satisfied by conventional bar bells, stationary bikes, and treadmills.

"Crunch's longevity lies in the heart of the brand's unique philosophy and creativity," said Jim Rowley, chief operating officer, Crunch. "Achieving this milestone is a testament to the continued popularity and dedication to offer one-of-a-kind programming and fusion of fitness and entertainment."

In keeping with tradition, Crunch is yet again at the forefront in innovation by offering an online party to celebrate this milestone. They've teamed up with interactive marketing and design company IdeaWork Studios, to create a micro site, www.crunch21.com, with over $250,000 worth of awesome prizes like vacation packages, concert tickets, designer apparel and more. The site also includes a photo booth for users to upload pictures and customize drunken photos with faces of themselves as well as friends, a section "Tweet Your Story" to share 21st Birthday stories, along with Twitter and Facebook Connect capabilities.

Crunch's 21st Birthday celebration will conclude with parties in each market on various dates in August. Party info and a link to RSVP can be found at www.crunch21.com. Partners include The Standard Hotel, American Idiot, Benefit Cosmetics, Bliss, Cosabella, Funjet Vacations, RIU Hotels & Resorts, Live Nation, Quicksilver Performance, Roxy Athletix, Retro Brand, Skullcandy, The Box NYC, TRX/Fitness Anywhere, Virgin America, Planet Hollywood Resort & Casino, Matt Bernson, Scratch DJ, Universal Music Group, L Magazine and VICE.

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.

IdeaWork delivers online strategy, interactive campaigns and custom websites for hospitality, nightlife, gaming, luxury and entertainment brands nationwide. For more information, please visit IdeaWork.com.

SOURCE Crunch Fitness