Crunch Fitness Announces New Location in Portland, OR

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Jun 23, 2010, 12:00 ET

NEW YORK, June 23 /PRNewswire/ -- Crunch announces it will swing open the doors to its newest location September, 2010 in Portland, OR at 335 NE 223rd Ave & NE Glisan St. in Gresham, Oregon. In their 21 year history, Crunch has built a reputation for innovation in the fitness industry with their No Judgments attitude and one-of-a-kind group fitness programming. The brand looks to share their unique philosophy in a new fitness-friendly market.

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The Gresham location will feature all the bells and whistles of what makes Crunch unique -- high-tech fitness equipment, expert personal training, an online fitness and nutrition program and free tanning -- with lower membership rates varying from $9.95 - $19.95 per month. A variety of Crunch's signature group fitness classes will also be offered, such as BodyWeb w/TRX, Belly, Butt & Thighs, Bosu Bootcamp and Yoga Body Sculpt. Creative design elements, quirky messaging and in-gym entertainment make Crunch Gresham not just a gym but a community where fitness meets fun.

A recent study from the Center for Disease Control shows that 85% of Portland adults are physically active, the 2nd highest percentage in the nation. With over 20 years of experience in the fitness industry, local owners specifically chose to open their first Crunch outpost in the Gresham area, and are confident this active and health conscious community will welcome Crunch with open arms.

"We are thrilled to expand the collection of state-of-the-art gyms that make up the Crunch brand. No matter the economic climate, fitness-based businesses continue to post profit as consumers view a gym membership as a necessity, not a luxury," said Ben Midgley, president, Crunch. "Portland is the perfect destination to welcome these new clubs and to accelerate the growth of this distinctive entity in the fitness industry."

A pre-sale website, www.crunchportland.com, is currently offering exclusive membership deals, including $0 enrollment, and give-a-ways prior to the club's grand opening. Crunch has 21 flagship clubs located in New York, Miami, San Francisco and Los Angeles and the brand looks to continue expanding in new markets nationwide. For more information about Crunch franchising opportunities go to http://www.crunchfranchise.com/.

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.

Based in Northern California, the NEFC (New Evolution Fitness Company) team has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEFC professionals represents over a century of combined experience working in a broad sector of health, wellness and fitness investments and operations.

SOURCE Crunch