Crittercism Launches Fathom Mobile Command, The First Enterprise Mobile App Performance Management Solution

SAN FRANCISCO, June 19, 2013 /PRNewswire/ -- Crittercism, a pioneer in Mobile App Performance Management (APM), today announced the launch of Fathom Mobile Command, a new platform that helps companies improve their mobile app strategy by providing a complete view of performance throughout the application lifecycle. Built to meet the growing needs of today's enterprise apps, Fathom is the first solution to monitor and report how third-party services and network conditions affect the performance of iOS and Android.

Companies throughout the world, from Fortune 100 to fast-growing start-ups, are increasingly turning to mobile not only as a powerful way to engage customers, but also to offer employee-facing access to line of business and financial data, point-of-sale solutions and many other tasks. With this rise of business and enterprise apps, the cost of failure on mobile is increasing exponentially. Mobile payment volumes alone are expected to exceed $170 billion annually by 2015 and represent just a fraction of the true value of mobile applications for businesses. As the reliance upon mobile apps continues to grow, IT teams are quickly learning they can't manage apps with web-based technology alone.

"Five years ago even a simple mobile strategy put you ahead of the curve in a lot of industries," said Ben Hoffman, a Research Analyst at IDC. "But today a winning mobile strategy is often times a fundamental element of success. We're seeing complex mobile applications being utilized for a huge range of functions across almost every industry we look at. These apps are responsible for critical communications between consumers, customers and employees, and the importance of consistent app performance cannot be understated."

To help companies effectively manage the performance of their apps, Fathom provides powerful tools that enable companies to understand and address performance problems within any consumer, business-to-business or employee-facing application. Fathom shows every factor affecting app performance for each individual app session in which an issue is encountered, providing an unparalleled level of understanding to mobile teams and developers looking to improve the overall app experience. Mobile teams can use Fathom to monitor app performance in real time.

"In May 2013, over 50% of Hearst TV pages were viewed on mobile devices. We have published over 100 unique apps in the news and weather space across multiple platforms. We are continually innovating to create the best end user experience," said Michael Rosellini, Director Digital Product Development at Hearst TV. "We depend on Crittercism to help us manage the performance of our mobile apps, giving our developer team the time and bandwidth to focus on other initiatives, such as implementing new and exciting features."

Fathom Mobile Command, which houses Crittercism's acclaimed error monitoring service STBLZ, adds network and cloud visibility for optimal app performance with OPTMZ. Key features of OPTMZ include the following:

• Cloud Services: Provides visibility into third-party services and APIs that interact with mobile apps so IT operations and engineering teams can understand issues and edge cases.
• Network management: Total visibility into server-side issues that can lead to app-delays, including latency and throughput.
• Diagnostic drilldown: Allows teams to tie diagnostic data back to an app's network data, and provides the ability to isolate issues by Device, Carrier, OS, and Network Type (WiFi vs Cellular). Additionally, teams can filter app network data by diagnostic data.
• Network Breadcrumbs: Gives visibility into end user activity and a diagnostic breakdown to isolate performance issues. Teams can easily recreate performance issues via user traces that show both user behavior as well as an app's interactions with its network.
• Endpoint Analysis: Allows teams to track down misbehaving API endpoints, analyze metrics such as latency, request and data volume, and response codes. Provides the ability to isolate endpoint metrics by both network status and diagnostic data.

"Managing an app is an extremely complex process. With multiple APIs, cloud services, carrier networks, geographies and other fragmentation issues, there are simply too many variables for companies and developers to monitor the performance of their apps in a cost effective way," said Andrew Levy, co-founder and CEO of Crittercism. "The Fathom Mobile Command Center enables companies to efficiently manage the operational complexities throughout an app's entire life cycle."  

Crittercism is installed on more than 500 million mobile devices worldwide and provides APM for some of the biggest companies and apps in the world including Disney, eBay, Home Depot, LinkedIn, Netflix, Nike, Turner Broadcasting and many others.

For more information, visit www.crittercism.com.

About Crittercism
Crittercism, based in San Francisco, California, is the company behind the world's first mobile application performance management (mAPM) solution. The company's flagship product, Fathom Mobile Command, monitors every aspect of mobile app performance, allowing Developers, IT Operations and Product Managers to deliver high performing, highly reliable, highly resourceful mobile apps. Crittercism provides a real-time global view of app diagnostics across iOS, Android, Windows Phone 8, Hybrid and HTML5 apps and is used on more than 500 million unique devices and in more than 50 billion app sessions. The company's investors include Google Ventures, Opus Capital and Shasta Ventures. Learn more @crittercism and www.crittercism.com.

SOURCE Crittercism

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