Cricket Wireless Rewards Consumers with 'Random Acts of Half' Savings Events in Cities Nationwide
~ Cricket picks up half the tab at local establishments demonstrating how half is more
SAN DIEGO, June 27, 2013 /PRNewswire/ -- Cricket Communications, Inc. announces a new nationwide multi-city tour that will reward consumers with 'Random Acts of Half' savings events. In celebration of the recently launched 'Half is More' messaging campaign encouraging consumers to switch wireless carriers and pay half with Cricket, compared to AT&T and Verizon1, brand ambassadors will be popping-up in markets across the country. Cricket will be paying half the tab at popular locations including coffee shops, restaurants and gas stations to show consumers how paying half is more.
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During these 'Random Acts of Half' surprise visits to local establishments, Cricket will be asking consumers the fundamental question of why they would pay more for the same thing. And while the acts are random, the message is clear – consumers should reconsider their contracts with postpaid wireless phone providers AT&T and Verizon and instead make the switch to Cricket's prepaid, no contract solution for half the price.
"At Cricket we want our customers to know we are committed to offering them the most competitively priced wireless services with the best devices on the market," said Tyler Wallis, senior vice president of product and marketing at Cricket Wireless. "After all, if you had the choice, you wouldn't pay double for anything, so why are consumers still doing it on AT&T and Verizon, when you know if you switch to Cricket, you can pay half?"
Cricket will be launching the 'Random Acts of Half' events throughout the summer in: Chicago, Cincinnati, Baltimore, Houston, San Antonio, Phoenix, Tulsa, Oklahoma City, Las Vegas, Denver and San Diego.
Cricket's prepaid wireless service is available nationwide with no contracts, allowing for greater choice and flexibility. Cricket also offers the latest devices like the iPhone 5 and Samsung Galaxy S4 with unlimited, no-contract smartphone rate plans starting as low as $45 a month2. Additionally, Cricket's new family plans include two no-contract smartphone lines for $80 and each line has its own full speed data allowance with unlimited talk, text, music and 3G data (4G in select markets).
Shift in Consumer Sentiment by the Numbers:
According to a recent Cricket Wireless survey3, 57 percent of postpaid wireless phone subscribers feel they overpay for their monthly wireless phone bills, while 53 percent also report feeling they have no control over their wireless phone spending. As a result, this postpaid subscriber sentiment is a driving force behind a shift that is occurring in the consumer spending and purchasing paradigm.
Cost-conscious consumers are challenging the way we pay for everyday services and this is especially true in the wireless industry. In fact, a majority of postpaid wireless subscribers (51 percent) say they are more apt today to switch to a prepaid wireless service than they were two years ago, if they could cut their bill in half – and paying half is Cricket's commitment to its customers.
| With Cricket, Half is More… |
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| …MORE TALK, TEXT & DATA. |
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| Keep in touch with friends and family with unlimited talk, text and data. |
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| …MORE MUSIC. |
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| Muve Music enabled smartphones allow you to choose from and download millions of songs with unlimited access and you will never pay per song! This means MORE data for you because you no longer have to use your data to stream music. At Cricket, you get MORE music and MORE data! |
|
| …MORE DEVICES. |
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| Get the latest technology and smartphones, including the Samsung Galaxy S4 and iPhone 5. |
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| …MORE SAVINGS. |
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| Get unlimited plans for half the price of AT&T and Verizon and do more of what matters with what you save. |
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To stay informed of Cricket's "Random Acts of Half" campaign across the country, follow #whatsyourmore via your social media channels. For more information about Cricket's dynamic service and newest device lineup and to check for availability, visit www.mycricket.com and www.mycricket.com/halfismore or a store near you. To follow Cricket's latest news and updates online, visit Facebook at www.facebook.com/cricketwireless, Twitter at www.twitter.com/cricketnation and Instagram at www.instagram.com/cricketwireless.
About Cricket
Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket's innovative products and services, including the award-winning Muve Music® - the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.
1 Requires enrollment in automatic bill pay; you pay $50 your first month and $45 each additional month of continuous service. Comparison based on AT&T Unlimited Nation Plan plus DataPro SmartPhone package as of April 2013, and Verizon's Unlimited Nationwide Plan plus Smartphone Data as of April 2013. Requires $15 activation fee per line. Rate Plan contains full speed data allowance. Once you reach your full speed data allowance, your speed will be reduced. See mycricket.com/fairuse for details. Coverage details at mycricket.com. Taxed and fees excluded. © 2013 Cricket Communications, Inc.
2 When signed up for Automatic Bill Pay
3 According to a survey conducted by Sentient Decision Science in February 2013 on behalf of Cricket Wireless (2,358 consumers surveyed; overall margin of error +/- 2%)
SOURCE Cricket Communications, Inc.
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