CRAiLAR(R) Organic Fibers Sneak Peek at Outdoor Retailer Show

SALT LAKE CITY, Jan. 21 /PRNewswire-FirstCall/ -- Naturally Advanced Technologies Inc. (NAT, OTC Bulletin Board: NADVF, TSXV: NAT), a company committed to producing renewable and environmentally sustainable textile fibers, has teamed up with Patrick Yarns, a world leader in the manufacture of high-performance industrial yarns, to give industry insiders a sneak peek at a group of new sustainable yarns made from CRAiLAR® Organic Fibers, a wholly owned subsidiary of NAT, at the upcoming Outdoor Retailer Winter Market 2010 trade show on January 21-24 in Salt Lake City, UT.  Company representatives will be on site to introduce the new yarns designed for use in outerwear, work wear, denim, footwear, carpet/upholstery and home furnishings.

"Patrick Yarns has a long history of working with innovative partners to create eco-friendly industrial yarns," said Gilbert Patrick, CEO of Patrick Yarns. "Naturally Advanced Technologies is leading innovation in the green textile industry; it is a great opportunity to work with NAT as we incorporate CRAiLAR® Organic Fibers into our line of sustainable products."

Patrick Yarns has successfully blended CRAiLAR® Organic Fibers with a number of natural and synthetic fibers in its Kings Mountain, N.C. processing facility, and is the first manufacturer to integrate CRAiLAR® into yarns for commercial use.

Naturally Advanced Technologies is poised to revolutionize the textile industry with CRAiLAR® Organic Fibers—a cost-effective and sustainable alternative to organic cotton and synthetics. CRAiLAR® Organic Fibers are made from hemp, long known as one of the most sustainable crops in existence. The ultra-strong hemp fibers are transformed through the all-natural CRAiLAR® process, which preserves their tensile strength while enhancing their texture and feel. The result is a 100-percent organic fiber that's as strong and durable as hemp, yet soft and breathable like organic cotton.

"Our partnership with Patrick Yarns is an important component of our expansion strategy," said Ken Barker, CEO of Naturally Advanced Technologies Inc. "Our goal is to make CRAiLAR® the go-to brand for organic, sustainable fibers that provide the comfort, performance and cost benefits eco-conscious consumers demand. We believe Patrick Yarns can help us achieve our goal."

About Naturally Advanced Technologies Inc.

Naturally Advanced Technologies Inc. is committed to unlocking the potential of renewable and environmentally sustainable biomass resources from hemp and other bast fibers. The company, through its wholly owned subsidiary, Crailar Fiber Technologies Inc., is developing proprietary technologies for production of bast fibers, cellulose pulp, and their resulting by-products, in collaboration with Canada's National Research Council and the Alberta Research Council. Crailar® technology offers cost-effective and environmentally sustainable processing and production of natural, bast fibers such as hemp and flax, resulting in increased performance characteristics for use in textile, industrial, energy, medical and composite material applications. The company was founded in 1998 as a provider of environmentally friendly, socially responsible clothing and adheres to a "triple bottom line" philosophy, respecting the human rights of employees, the environmental impact of the company's operations and fiscal responsibility to its shareholders. See www.naturallyadvanced.com

Neither the TSX Venture Exchange Inc. nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statement Disclaimer

This news release includes certain statements that may be deemed "forward-looking statements". All statements in this news release, other than statements of historical facts, are forward-looking statements. Forward-looking statements or information are subject to a variety of risks and uncertainties which could cause actual events or results to differ from those reflected in the forward-looking statements or information and including, without limitation, risks and uncertainties relating to: any market interruptions that may delay the trading of the Company's shares, technological and operational challenges, needs for additional capital, changes in consumer preferences, market acceptance and technological changes, dependence on manufacturing and material supplies providers, international operations, competition, regulatory restrictions and the loss of key employees.  In addition, the Company's business and operations are subject to the risks set forth in the Company's most recent Form 10-K, Form 10-Q and other SEC filings which are available through EDGAR at www.sec.gov.  These are among the primary risks we foresee at the present time.  The Company assumes no obligation to update the forward-looking statements.

SOURCE Naturally Advanced Technologies Inc.