Context Optional Launches Social Marketing Suite

SAN FRANCISCO, Feb. 22 /PRNewswire/ -- Context Optional, the social marketing company, announced today the launch of its Social Marketing Suite, a customizable software solution for brands and agencies to manage and build brand presence on Facebook.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100106/SF33004LOGO)

The Social Marketing Suite brings together Context Optional's enterprise-class social marketing modules — Applications, Moderation, Publishing and Analytics — into one easy-to-use platform that is now available on a subscription basis. The Social Marketing Suite is the first offering that integrates campaign creation and management, fan engagement and measurement into a single product. The modules allow brands to:

• Easily build and launch engaging branded applications on Facebook Pages
• Moderate conversations taking place across Facebook Pages
• Publish and schedule Facebook posts and track media and links
• Analyze engagement and conversation taking place on Facebook

"Efficiently and cost effectively harnessing conversations that are happening on social media platforms are key components of our marketing efforts," said Heidi Browning, EVP, Microsoft & Global Digital Officer, Universal McCann. "We look for solutions that allow us to seamlessly manage, moderate and analyze our social media efforts at scale and in one place to help us better understand and serve our customers on an ongoing basis."

The Social Marketing Suite addresses the growing need for enterprise-class social marketing tools, particularly as studies are showing that 'conversationalists' are engaging in social networks at staggering rates and making themselves more accessible to brands. About 59% of online consumers are active on social networks at least one a month, according to the recent Forrester Research study Introducing The New Social Technographics.

"Brands that have taken social seriously need to find more efficient ways to stay involved in consumer conversations while keeping pages interesting and free of profanity," said Kevin Barenblat, co-founder and CEO, Context Optional. "Marketers are demanding workflow and analytics solutions for Facebook that are on par with what they use for television, email and search."

More than a dozen global brands and agencies have licensed Context Optional's Social Marketing Suite including Fortune 500 companies in the retail, technology, entertainment and financial services sectors.

To learn more about the Context Optional Social Marketing Suite, please visit http://www.contextoptional.com/products/ or contact [email protected].

About Context Optional

Context Optional is a leading provider of social marketing software and services to global brands and advertising agencies. The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web to meet their acquisition, engagement and retention goals. By combining industry expertise, a leading technology platform, and comprehensive analytics into an integrated approach, Context Optional delivers the most effective social CRM and marketing solutions to Fortune 1000 brands and agencies. Context Optional is headquartered in San Francisco, with offices in New York and Seattle. For more information, please visit http://www.contextoptional.com.

Contact:  Kasey Fleisher Hickey, +1-415-738-7997, ext. 34, kasey (at) contextoptional (dot) com

SOURCE Context Optional

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