Consumer Attitudes & Online Retail Dynamics in the US
NEW YORK, Sept. 1, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Consumer Attitudes & Online Retail Dynamics in the US
http://www.reportlinker.com/p0609763/Consumer-Attitudes--Online-Retail-Dynamics-in-the-US.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce
Synopsis
"Consumer Attitudes & Online Retail Dynamics in the US" provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Summary
This report is the result of ICD's extensive market research covering the online retail industry in the US. "Consumer Attitudes & Online Retail Development in the US" provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.
The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.
By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.
Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in the US and provide insight into how best to exploit the opportunities in the market.
Scope
The report analyses online consumer behavior, market dynamics and best practice approaches to online retail in the US. In particular, core market data sets cover 8 product groups and 25 individual product markets within the US.
Product Coverage:
Clothing & Footwear
Jewelry & Watches
Luggage & Leather goods
Printed Media
Stationery & Cards
Communications Equipment
Computer Hardware & Software
Consumer Electronics
Household Appliances
Photographic Equipment
Drinks
Household Products
Packaged Food
Personal Care
Tobacco
Unpackaged Food
Floor Coverings
Furniture
Gardening & Outdoor Living
Home Improvement
Home Wares
Games Software
Music & Video
Sports Equipment
Toys & Games
Reasons To Buy
This report provides readers with unparalled levels of detail and insight into the development of online retail sales within the US:
- Understand the consumer behavior and online trends in the US
- Understand which products will be the major winners and losers in the coming years
- Assess the impact of economic recession and recovery on market growth
- Learn from best practice approaches outlined in the case studies of leading online retailers
- Improve market and strategic planning using highly granular, forward-looking market data
Key Highlights
After the economic crisis in 2009 resulted in a slowdown in growth rates, the online retail market recovered in 2010 due to improved economic conditions and increased consumer confidence and recorded significant growth. This growth is expected to continue into the forecast period, with the online retail market expected to record a CAGR of XX.XX%, demonstrating the robust growth of the sector. While growth is expected overall, the online retail market is expected to mature towards the end of the forecast period with the result that annual growth rates are expected to slip below double digit levels.
Despite the established benefits of online retailing, it accounted for only X.X% of the US total retail sales in 2010. While this clearly indicates that online retail has strong growth potential in the US, in order for this potential to be taken advantage of retailers need to address consumer concerns over making credit card payments online and high shipping costs. With these concerns expected to be addressed in the forecast period and retailers working hard to improve the appearance and content of their websites, ICD expects online retail sales to account for XX.X% of total retail sales by 2015.
Companies Mentioned
L.L.Bean, Bestbuy.com, Saks.com, Jcpenny, Quirky.com
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The Triangulated Market Sizing Method
1.3.3 Industry Surveys in the creation of Retail Market Data
1.3.4 Quality Control and Standardized Processes
2 Consumer Insight: Online Shopping Attitudes and Behaviours
2.1 Overview of the US Online Shopping Environment
2.1.1 Increasing internet penetration will continue to be the catalyst behind online sales growth
2.1.2 During the review period, broadband internet users grew at a CAGR of 14.75%
2.1.3 Migration of conventional mobile phone users to smartphones will drive m-commerce activity in the US
2.1.4 Consumers to keep spending below pre-crisis levels
2.1.5 Multichannel retailers dominate the online market
2.2 Consumer Attitudes and Behaviors
2.2.1 Increased spending coupled with growth in online purchasers to drive online retail sales
2.2.2 Growth in per capita online spending will slow towards the end of the forecast period
2.2.3 Significant growth in smart phone ownership will drive future growth of mobile e retail in the US
2.2.4 Online retailing continues to outpace store growth
2.2.5 High income groups account for the largest share of online purchases
2.2.6 Social networking websites will emerge as an e-commerce channel
2.2.7 Daily deal sites such as Groupon continue to capture consumer attention
3 Online Channel Dynamics
3.1 Online's Share of Total Retail Sales
3.1.1 US Online vs. Offline Channel Forecasts
3.1.2 Online Penetration: Global and Regional Comparisons
3.2 Channel Dynamics
3.2.1 US Channel Group Dynamics – Future Performance
3.2.2 Channel Group Share Development
3.2.3 Individual Channel Performance
3.3 Category Dynamics
3.3.1 Online vs Offline Retail Sales Comparison by Category Group 2010
3.3.2 Online Retail Market Dynamics by Category Group
3.3.3 Online Retail Sales Share by Product Group
3.3.4 Online Retail Sales Growth by individual Product Categories
3.3.4.1 Food and Grocery Categories Market Size and Forecasts
3.3.4.2 Electrical and Electronics Categories Market Size and Forecasts
3.3.4.3 Music, Video and Entertainment Software Group Market Size and Forecasts
3.3.4.4 Apparel, Accessories and Luxury group Market Size and Forecasts
3.3.4.5 Books, News and Stationery Group Market Size and Forecasts
3.3.4.6 Sports and Leisure Equipment Product Group Market Size and Forecasts
3.3.4.7 Furniture and Floor Coverings Product Group Market Size and Forecasts
3.3.4.8 Home and Garden Product Groups Market Size and Forecasts
4 Case Studies: Leading Online Retailers in the US
4.1 Retailer 1: L.L.Bean
4.1.1 Business Description
4.1.2 Site Experience
4.2 Retailer 2: Bestbuy.com
4.2.1 Business Description
4.2.2 Site Experience
4.3 Retailer 3: Saks.com
4.3.1 Business Description
4.3.2 Site Experience
4.4 Other Innovative Retailers in the US
4.4.1 Jcpenny.com
4.4.2 Quirky.com
5 Appendix
5.1 Methodology
5.2 Contact us
5.3 About ICD Research
5.4 Disclaimer
List of Tables
Table 1: ICD Research Retail Channel Definitions
Table 2: ICD Research Retail Category Definitions
Table 3: ICD Research Retail Country Coverage
Table 4: US Online Activities by Income Group, 2010
Table 5: US Channel Retail Sales & Forecast (US$ billion), By Channel, 2005-2015
Table 6: US Channel Retail Sales & Forecast (% Share), 2005-2015
Table 7: US Online Sales Vs Global Average
Table 8: US Online Sales Vs North American Region
Table 9: US Overall Retail Segmentation (US$ billion), By Channel Group, 2005-2015
Table 10: US Channel Retail Sales & Forecast (US$ billion), By Channel Group, 2005-2015
Table 11: US Channel Retail Sales & Forecast ( % Share), By Channel Group, 2005-2015
Table 12: US Channel Retail Sales & Forecast (US$ billion), By Channels, 2005-2015
Table 13: US Retail Sales Split (US$ billion), Online Vs Offline, 2010
Table 14: US Online Retailers Market Dynamics, By Category Group, 2005-2015
Table 15: US Online Retail Sales & Forecast (US$ billion), By Category Group, 2005-2015
Table 16: US Total and Online Retail Sales in Food & Grocery Product Categories (US$ billion), 2005-2015
Table 17: US Total and Online Retail Sales in Electrical & Electronics Categories (US$ billion), 2005-2015
Table 18: US Total and Online Retail Sales in Music, video & entertainment categories (US$ billion), 2005-2015
Table 19: US Total and Online Retail Sales in Apparel, Accessories & Luxury Categories (US$ billion), 2005-2015
Table 20: US Total and Online Retail Sales in Books, News & Stationery Categories (US$ billion), 2005-2015
Table 21: US Total and Online Retail Sales in Sports & Leisure Equipment (US$ billion), 2005-2015
Table 22: US Total and Online Retail Sales in Furniture & Floor Coverings Categories (US$ billion), 2005-2015
Table 23: US Total and Online Retail Sales in Home & Garden Product Categories (US$ billion), 2005-2015
List of Figures
Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users (millions), 2005-2010
Figure 3: Total Fixed Broadband Internet Subscribers (millions), 2005-2010
Figure 4: Mobile Phone Penetration, 2005-2010
Figure 5: US Online Purchasers Share in Total Internet Users (%)
Figure 6: US Per Capita Online Retail Expenditure (US$), 2006-2015
Figure 7: US Growth of Smart Phone Ownership, 2008-2010
Figure 8: US Growth of Traditional Retailing Vs Online Retailing, 2006–2015
Figure 9: 1-800-Flowers.com Facebook Page
Figure 10: US Channel Retail Sales & Forecast (US$ billion), By Channel, 2005-2015
Figure 11: US Online Sales Vs Global Average (% of Total Retail)
Figure 12: US Online Sales Vs North American Average (% of Total Retail)
Figure 13: US Overall Retail Market Dynamics, By Channel Group, 2005-2015
Figure 14: US Retail Sales and Forecast (US$ billion), By Channel Group, 2005-2015
Figure 15: US Retail Sales Split, Online vs Offline 2010
Figure 16: US Online Retailers Market Dynamics, By Category Group, 2005-2015
Figure 17: US Online Retail Sales & Forecast (US$ billion), By Category Group, 2005-2015
Figure 18: www.llbean.com: Well Organized Product Pages
Figure 19: www.llbean.com: Well Organized Catalogue
Figure 20: www.bestbuy.com: Well Organized Home Page
Figure 21: www.bestbuy.com: Strong Comparison Tool
Figure 22: www.saks.com: Homepage focused on advertising New Arrivals
Figure 23: www.saks.com: Well organized Product Section
Figure 24: www.saks.com: Interactive Product Thumbnails
Figure 25: www.saks.com: Product Page offering Video Clips
Figure 26: jcpenny.com - Facebook Page
Figure 27: Quirky: Product Page offering Innovative Products
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Nicolas Bombourg
Reportlinker
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