Consumer Attitudes & Online Retail Dynamics in India
NEW YORK, Sept. 1, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Consumer Attitudes & Online Retail Dynamics in India
http://www.reportlinker.com/p0609767/Consumer-Attitudes--Online-Retail-Dynamics-in-India.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce
Synopsis
"Consumer Attitudes & Online Retail Dynamics in India" provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Summary
This report is the result of ICD's extensive market research covering the online retail industry in India. "Consumer Attitudes & Online Retail Development in India" provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.
The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.
By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.
Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in India and provide insight into how best to exploit the opportunities in the market.
Scope
The report analyses online consumer behavior, market dynamics and best practice approaches to online retail in India. In particular, core market data sets cover 8 product groups and 25 individual product markets within India.
Product Coverage:
Clothing & Footwear
Jewelry & Watches
Luggage & Leather goods
Printed Media
Stationery & Cards
Communications Equipment
Computer Hardware & Software
Consumer Electronics
Household Appliances
Photographic Equipment
Drinks
Household Products
Packaged Food
Personal Care
Tobacco
Unpackaged Food
Floor Coverings
Furniture
Gardening & Outdoor Living
Home Improvement
Home Wares
Games Software
Music & Video
Sports Equipment
Toys & Games
Reasons To Buy
This report provides readers with unparalled levels of detail and insight into the development of online retail sales within India:
- Understand the consumer behavior and online trends in India
- Understand which products will be the major winners and losers in the coming years
- Assess the impact of economic recession and recovery on market growth
- Learn from best practice approaches outlined in the case studies of leading online retailers
- Improve market and strategic planning using highly granular, forward-looking market data
Key Highlights
India's retail market is dominated by unorganized domestic operators, however there is a huge potential for growth and development in the organized retail sector. Organized retailing is currently concentrated in metropolitan cities, but it is expected to extend to Tier II cities. The top six Indian cities contain X.X% of the population and contribute nearly XX–XX% of the GDP. Rapid economic growth has led to the Indian middle class earning larger incomes. Indians' disposable income is expected to increase at an average of 8.5% per annum until 2015. An increase in the amount of women who work, has also created more consumption and purchasing power.
There are differences between rural and urban Indian consumers. The relatively poor rural consumers are more price-sensitive, while richer urban consumers' purchasing habits and preferences are evolving towards a strong inclination for branded products, and are willing to spend more in consequence.
While online shopping in India is still at its emerging stage and only contributed X.X% towards total retail sales in 2010, India's massive population offers tremendous potential to online retailers. Central to its growth will be India's increasing middle class, constituting 288 million people. The online retail market has started serving a small base of consumers, however growth in the past decade has been very strong and this will continue in the forecast period.
Companies Mentioned
Pantaloons, Flipkart,Myntra,Johareez, Yebhi.com, Naaptol
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 Consumer Insight: Online Shopping Attitudes and Behaviours
2.1 Overview of the India Online Shopping Environment
2.1.1 Increasing internet penetration will continue to drive online retail sales during the forecast period
2.1.2 Growth in internet speeds will allow retailers to offer richer content
2.1.3 M-commerce in India is underdeveloped and will see moderate growth in future
2.2 Consumer Attitudes and Behavior
2.2.1 There is an increase in the number of online shoppers from smaller towns and tier III cities in India
2.2.2 Three quarters of online shoppers are young Indians (18–35 years)
2.2.3 Under-developed organized retailing is a major reason for slow growth in online channel
2.2.4 Sports and leisure equipment leads the pack in terms of online share among category groups
2.2.5 Indian online shopping share is one of the lowest among the Asian countries
2.2.6 Mobile e-retailing will gain wider acceptance during the forecast period
2.2.7 Debit and credit cards remain the favorite mode of payment for Indian online consumers
2.2.8 Low-touch product group displays high growth in forecast period
2.2.9 Indian consumers are apprehensive towards online shopping
3 Online Channel Dynamics
3.1 Online Share of Total Retail Sales
3.1.1 India online vs offline retail forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.2.1 India online retail sales penetration compared to global average
3.1.2.2 India online retail sales penetration compared to the Asia-Pacific average
3.2 Channel Dynamics
3.2.1 India retail dynamics: future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs offline retail sales comparison by category group, 2010
3.3.2 Online retail market dynamics by category group
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual product category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories and luxury group categories: size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden product groups market size and forecasts
4 Case Studies: Leading Online Retailers in India
4.1 Flipkart.com
4.1.1 Business description
4.1.2 Site experience
4.2 Pantaloons Retail
4.2.1 Business description
4.2.2 Site experience
4.3 Myntra
4.3.1 Business description
4.3.2 Site Experience
4.4 Other Innovative Retailers in India
4.4.1 Yehbhi.com
4.4.2 Johareez
4.4.3 Naaptol
5 Appendix
5.1 Methodology
5.2 Contact us
5.3 About ICD Research
5.4 Disclaimer
List of Tables
Table 1: India Exchange Rate INR-US$ (Annual Average), 2005–2010
Table 2: ICD Research Retail Channel Definitions
Table 3: ICD Research Retail Category Definitions
Table 4: ICD Research Retail Country Coverage
Table 5: India Retail Sales and Forecast (INR Billion) Online vs Offline, 2005–2015
Table 6: India Retail Sales and Forecast (US$ Billion) Online vs Offline, 2005–2015
Table 7: India Retail Sales and Forecast (% Share) Online vs Offline, 2005–2015
Table 8: India Online Sales vs Global Average, 2005–2015
Table 9: India Online Sales vs Asia-Pacific, 2005–2015
Table 10: India Overall Retail Segmentation (INR Billion) by Channel Group, 2005–2015
Table 11: India Channel Retail Sales and Forecast (INR Billion) by Channel Group, 2005–2015
Table 12: India Channel Retail Sales and Forecast (US$ Billion) by Channel Group, 2005–2015
Table 13: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2005–2015
Table 14: India Channel Retail Sales and Forecast (INR Billion) by Channel, 2005–2015
Table 15: India Channel Retail Sales and Forecast (US$ Billion) by Channel, 2005–2015
Table 16: India Retail Sales Split (INR Billion) Online vs Offline, 2010
Table 17: India Retail Sales Split (US$ Billion) Online vs Offline, 2010
Table 18: India Online Retailers Market Dynamics by Category Group, 2005–2015
Table 19: India Online Retail Sales and Forecast (INR Billion) by Category Group, 2005–2015
Table 20: India Online Retail Sales and Forecast (US$ Billion) by Category Group, 2005–2015
Table 21: India Total and Online Retail Sales in Food and Grocery Categories (INR Billion), 2005–2015
Table 22: India Total and Online Retail Sales in Food and Grocery Categories (US$ Billion), 2005–2015
Table 23: India Total and Online Retail Sales in Electrical and Electronics Categories (INR Billion), 2005–2015
Table 24: India Total and Online Retail Sales in Electrical and Electronics Categories (US$ Billion), 2005–2015
Table 25: India Total and Online Retail Sales in Music, Video and Entertainment Software Categories (INR Billion), 2005–2015
Table 26: India Total and Online Retail Sales in Music, Video and Entertainment Software Categories (US$ Billion), 2005–2015
Table 27: India Total and Online Retail Sales in Apparel, Accessories and Luxury Goods Categories (INR Billion), 2005–2015
Table 28: India Total and Online Retail Sales in Apparel, Accessories and Luxury Goods Categories (US$ Billion), 2005–2015
Table 29: India Total and Online Retail Sales in Books, News and Stationery Categories (INR Billion), 2005–2015
Table 30: India Total and Online Retail Sales in Books, News and Stationery Categories (US$ Billion), 2005–2015
Table 31: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR Billion), 2005–2015
Table 32: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ Billion), 2005–2015
Table 33: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR Billion), 2005–2015
Table 34: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ Billion), 2005–2015
Table 35: India Total and Online Retail Sales in Home and Garden Products Categories (INR Billion), 2005–2015
Table 36: India Total and Online Retail Sales in Home and Garden Products Categories (US$ Billion), 2005–2015
List of Figures
Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users (Millions), 2005–2010
Figure 3: Total Fixed Broadband Internet Subscribers (Millions), 2005–2010
Figure 4: Mobile Phone Penetration, 2005–2010
Figure 5: India Online Activity, 2009
Figure 6: Barriers to Online Shopping in India, 2009
Figure 7: India Online Sales Split (%), 2010
Figure 8: Online Share of Total Retail Sales, 2010
Figure 9: Online Modes of Payment, 2010
Figure 10: Online Modes of Payment, 2010
Figure 11: India Channel Retail Sales and Forecast (US$ Billion) Online vs Offline, 2005–2015
Figure 12: India Online Sales vs Global Average (% of Total Retail), 2005–2015
Figure 13: India Online Sales vs the Asia-Pacific Countries' Average (% of Total Retail)
Figure 14: India Overall Retail Market Dynamics by Channel Group, 2005–2015
Figure 15: India Retail Sales and Forecast (INR Billion) by Channel Group, 2005–2015
Figure 16: India Retail Sales Online vs Offline, 2010
Figure 17: India Online Retailers Market Dynamics by Category Group, 2005–2015
Figure 18: India Online Retail Sales and Forecast (US$ Billion) by Category Group, 2005–2015
Figure 19: Flipkart.com - Overview
Figure 20: Flipkart.com - Product view
Figure 21: Flipkart Lite
Figure 22: Flipkart - Compare Tool
Figure 23: Pantaloons - Site Homepage
Figure 24: Pantaloons - Product View
Figure 25: Pantaloons - Compare Tool
Figure 26: Pantaloons - Checkout Process
Figure 27: Myntra – Site Homepage
Figure 28: Myntra - Product Availability
Figure 29: Myntra - Shopping Cart
Figure 30: Yebhi.com
Figure 31: Johareez Daily Deals
Figure 32: Naaptol Mobile apps
To order this report:
e-Commerce Industry: Consumer Attitudes & Online Retail Dynamics in India
e-Commerce Business News
Check our Industry Analysis and Insights
Nicolas Bombourg
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