Connected Retail and the Case for Radio-frequency Identification (RFID)

LONDON, Sept. 29, 2016 /PRNewswire/ -- The objective of this study is to understand the opportunity for Radio-frequency Identification (RFID) in connected retail. RFID has traditionally been focused on the back-end applications; however, this is about to change as retail transitions from traditional and online business models to that of connected retail. Emerging applications covered in this study include dynamic merchandizing, location-based marketing, and augmented reality. The study analyses the best practices implemented globally, and aims to understand the impact in Asia-Pacific. The study also introduces the concept of retailing metrics, and showcases the evolution of metrics, which will have an impact on the RFID market.

Executive Summary

1 Retail

- Smart phone users in Asia Pacific will grow XXXXXXX

- Strong competition from online vendors will force physical retailers to develop digital strategies

- Asia Pacific retail will witness IOT investments XXXXXX

2 Future Opportunities

- Connected retail to focus on addressing the inefficiencies in retailing processes, by using metrics to help monitor and enhance business performance

- RFID to play a crucial role in measuring metrics

- Key metrics in connected retail to include customer profitability, product profitability, total marketing ROI, real-time customer advocacy, and sustainability rating

3 RFID

- RFID vendors to expand inventory management systems in store, and focus on emerging applications with respect to dynamic merchandizing, location-based marketing and augmented reality

- RFID to operate in an ecosystem of technologies and offer more open, easier, and faster integration with these technologies

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