Connect2 Communication's Client Takes Home Silver at 2013 Stevie Awards for Communications Team of the Year
Technology PR firm recognized for integrated international PR campaign and outstanding messaging for Verne Global.
RESEARCH TRIANGLE PARK, N.C., Sept. 17, 2013 /PRNewswire/ -- Connect2 Communications, Inc., a rapidly growing targeted technology public relations and marketing firm, announced today that its client, Verne Global, won the prestigious 10th Annual International Business Silver Award for its integrated, international PR campaign. Verne Global's communications team, led by Lisa Rhodes, VP of Corporate Strategy and Market Development, consists of PR specialist and marketing agencies located in North America and Europe. Connect 2 Communications and Johnson King PR play a vital role in managing media and analyst relations, as well as speaker opportunities, within the Verne Global communications team. The team was recognized for extensive media coverage in noteworthy industry publications.
As a developer of energy-efficient data center campuses, Verne Global's communications team created a targeted messaging and outreach campaign for traditional data center executives, CIOs, CSOs and CFOs to convince them that Verne Global's new, out-of-the-box concept made good business sense. To help spread the word, the team focused on two key elements:
- Creation of an online content marketing campaign, the Green Data Center News website. The site drives traffic, generates leads and maximizes brand visibility. The site has captured over 40% of the web traffic on the topic and produced hundreds of sales leads since creation.
- PR Campaigns in US and Europe – This resulted in coverage from Newsweek, Time, BBC, CNBC and key tech industry publications with over 200 articles in Europe and the US. Verne Global has also spoken at prestigious industry conferences - Interop, Gartner Data Center Summit, NetEvents and Google's European Data Centre Efficiency Summit.
"We think it is vital for technology companies to promote their messaging beyond technology and really talk to the business values of their customers," said Richard M. Williams, president, Connect2 Communications. "Verne Global is a perfect example of this. With the right messaging and programs, the company has been very successful in reaching key audiences and drive traffic to their website."
Verne Global's industry news website, Green Data Center News, also won an International Business Bronze Award. Verne Global will be presented the awards at a special ceremony on October 14, 2013 at the Awards banquet in Barcelona, Spain.
About the Stevie Awards
Stevie Awards are conferred in five programs: The International Business Awards, The American Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
About Connect2 Communications, Inc.
Founded in 2003, Connect2 Communications is a full-service agency specializing in providing public relations and marketing support to a broad range of technology companies. The agency has developed a highly successful track record building programs tailored for individual clients that articulate key value propositions to constituent audiences. Whether a high-tech firm is ready to go to market with its first product, or is an established market player seeking continued expansion, Connect2 Communications' professionals provide the creativity, experience and commitment to significantly accelerate clients' business growth. Connect2 Communications serves global clients from its base office in Wake Forest, NC. For more information, visit www.connect2comm.com
SOURCE Connect2 Communications, Inc.
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