comScore Reports Second-by-Second TV Viewing Results for "Super Bowl 50"

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Feb 08, 2016, 06:05 ET

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RESTON, Va., Feb. 8, 2016 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) today released its analysis of "Super Bowl 50," focusing on advertising exposure. This is the sixth year comScore (formerly Rentrak TV) has released a Super Bowl report.

Commercials continue to do well in the "Super Bowl" as seen in prior reports. The rating for this year's average ad exposure was equivalent to average viewership for the entire game. The number one spot was Budweiser's "Simply Put," with actress Helen Mirren. Her amusing, yet serious monologue ran at 9:54 p.m. EST in the fourth quarter and had a 116 index compared to the average rating of the entire game. Other top ads included T-Mobile's "Restricted Bling," which had a 114 index, as well as Kia's "Walken Closet," and Jublia's "Best Kept Secret," which each had an index of 113.

The chart below shows where the top four commercials aired.

Graph of Ad Viewing Index

About comScore
comScore (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.