comScore Releases January 2010 U.S. Search Engine Rankings

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Feb 11, 2010, 04:02 ET

RESTON, Va., Feb. 11 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting for 65.4 percent search market share. Microsoft Sites grabbed 11.3 percent market share, up 0.6 percentage points versus December.

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January 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in January with 65.4 percent of the searches conducted, followed by Yahoo! Sites (17.0 percent), and Microsoft Sites (11.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.


comScore Core Search Report* January 2010 vs. December 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch
Core Search Entity	Share of Searches (%)
Core Search Entity	Dec-09	Jan-10	Point Change Jan-10 vs. Dec-09
Total Core Search	100.0%	100.%	N/A
Google Sites	65.7%	65.4%	-0.3
Yahoo! Sites	17.3%	17.0%	-0.3
Microsoft Sites	10.7%	11.3%	0.6
Ask Network	3.7%	3.8%	0.1
AOL LLC Network	2.6%	2.5%	-0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 15.2 billion searches in January, up 3 percent from December. Google Sites accounted for 9.9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.7 billion), Ask Network (574 million) and AOL LLC (375 million).


comScore Core Search Report* January 2010 vs. December 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch
Core Search Entity	Search Queries (MM)
Core Search Entity	Dec-09	Jan-10	Percent Change Jan-10 vs. Dec-09
Total Core Search	14,737	15,167	3%
Google Sites	9,688	9,920	2%
Yahoo! Sites	2,544	2,583	2%
Microsoft Sites	1,576	1,715	9%
Ask Network	545	574	5%
AOL LLC	383	375	-2%

January 2010 U.S. Expanded Search Rankings

In the January analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.8 billion searches. Bing experienced large growth during the month with an 11-percent increase in query volume to reach more than 1.5 billion searches. Craigslist jumped one position to #6 with 636 million searches, while Facebook grew to 395 million searches, representing a 13-percent increase from the previous month.


comScore Expanded Search Query Report January 2010 vs. December 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch
Expanded Search Entity	Search Queries (MM)
Expanded Search Entity	Dec-09	Jan-10	Percent Change Jan-10 vs. Dec-09
Total Internet	22,741	23,163	2%
Google Sites	14,019	14,045	0%
Google	10,101	10,378	3%
YouTube/All Other	3,918	3,667	-6%
Yahoo! Sites	2,629	2,670	2%
Yahoo!	2,605	2,647	2%
All Other	24	23	-4%
Microsoft Sites	1,620	1,772	9%
Bing	1,399	1,549	11%
Microsoft/All Other	221	223	1%
Ask Network	696	736	6%
ASK.COM	332	336	1%
MyWebSearch.com/ All Other	364	400	10%
eBay	680	659	-3%
craigslist, inc.	583	636	9%
AOL LLC	588	576	-2%
AOL Search Network	325	317	-2%
MapQuest/All Other	263	259	-2%
Fox Interactive Media	424	403	-5%
MySpace Sites	416	398	-4%
All Other	8	5	-38%
Facebook.com	351	395	13%
Amazon Sites	302	238	-21%

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comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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