comScore Releases February 2010 U.S. Online Video Rankings

Hulu Viewer Engagement Up 120 percent vs. Year Ago to 2.4 Hours of Video per Viewer in February

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Apr 13, 2010, 10:30 ET

RESTON, Va., April 13 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released February 2010 data from the comScore Video Metrix service showing that more than 174 million U.S. Internet users watched online video during the month. Video viewers at Hulu watched a record amount of video per person during the month at 2.4 hours per viewer.

Top 10 Video Content Properties by Videos Viewed

U.S. Internet users watched 28.1 billion videos in February, with Google Sites ranking as the top video property with 11.9 billion videos, representing 42.5 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Hulu ranked second with 912.5 million videos, or 3.2 percent of all online videos viewed. Microsoft Sites ranked third with 623 million (2.2 percent), followed by Yahoo! Sites with 455 million (1.6 percent) and Turner Network with 318 million (1.1 percent).


*Top U.S. Online Video Content Properties by Videos Viewed February 2010 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix**
Property	Videos (000)	Share of Videos (%)
Total Internet : Total Audience	28,123,542	100.0
Google Sites	11,950,024	42.5
Hulu	912,525	3.2
Microsoft Sites	622,569	2.2
Yahoo! Sites	454,761	1.6
Turner Network	317,623	1.1
Viacom Digital	305,155	1.1
Fox Interactive Media	290,181	1.0
CBS Interactive	289,303	1.0
AOL LLC	240,102	0.9
Megavideo.com	188,555	0.7

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 174 million viewers watched an average of 161 videos per viewer during the month of February. Google Sites attracted 133.2 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 53.5 million viewers (8.5 videos per viewer) and CBS Interactive with 45.3 million viewers (6.4 videos per viewer). The average Hulu viewer watched 23.3 videos during the month, representing another all-time high for the property.


*Top U.S. Online Video Content Properties by Unique Viewers February 2010 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix**
Property	Unique Viewers (000)	Average Videos per Viewer
Total Internet : Total Audience	174,227	161.4
Google Sites	133,245	93.9
Yahoo! Sites	53,523	8.5
CBS Interactive	45,298	6.4
Microsoft Sites	41,886	14.9
Fox Interactive Media	40,053	7.2
Hulu	39,213	23.3
Facebook.com	36,632	5.1
Viacom Digital	35,348	8.6
Turner Network	31,822	10.0
AOL LLC	28,986	8.3

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In February, Tremor Media ranked as the top video ad network with a potential reach of 81.7 million viewers, or 46.9 percent of the total video viewing audience. YuMe Video Network ranked second with a potential reach of 75.5 million viewers (43.3 percent penetration) followed closely by Advertising.com Video Network with 74.8 million viewers (42.9 percent).


Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers February 2010 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Property	Unique Viewers (000)	Viewer Penetration
Total Internet : Total Audience	174,227	100.0
Tremor Media - Potential Reach	81,745	46.9
YuMe Video Network - Potential Reach	75,516	43.3
Advertising.com Video Network - Potential Reach	74,828	42.9
BBE - Potential Reach	73,628	42.3
Break Media Network - Potential Reach	68,787	39.5
ScanScout Network - Potential Reach	66,604	38.2
BrightRoll Video Network - Potential Reach	61,313	35.2
SpotXchange Video Ad Network - Potential Reach	60,870	34.9
TidalTV - Potential Reach	46,880	26.9
Adconion Video Network - Potential Reach	45,517	26.1

Other notable findings from February 2010 include:

The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 38.3 percent penetration of online video viewers, BBE with 18.3 percent, and BrightRoll Video Network with 18.1 percent.
83.1 percent of the total U.S. Internet audience viewed online video.
132.4 million viewers watched 11.9 billion videos on YouTube.com (89.5 videos per viewer).
The average Hulu viewer watched 23.3 videos, totaling 2.4 hours of video per viewer.
The duration of the average online video was 4.3 minutes.

About comScore

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