comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2013

New School Year Boosts Traffic at Education and Retail Sites

Political News Sites Spike as Deadline Approached for Government Shutdown

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Oct 21, 2013, 02:30 ET

RESTON, Va., Oct. 21, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for September 2013 based on data from the comScore Media Metrix service. Schools were officially back in session in September, causing traffic to jump at Education and Retail sites. Major news developments around the impending U.S. government shutdown had Americans visiting the Political News category for the latest coverage.

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Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) September 2013 vs. August 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
	Total Unique Visitors (000)
	Aug-13	Sep-13	% Change
Total Internet : Total Audience	225,257	225,271	0
Family & Youth – Education	37,539	48,339	29
Career Services & Development – Training and Education	12,753	14,669	15
Retail – Computer Software	57,317	64,334	12
News/Information – Politics	44,134	48,936	11
Education – Information	67,395	74,724	11
Lifestyles – Religion/Spirituality	31,654	34,492	9
Retail – Flowers/Gifts/Greetings	16,694	18,149	9
Retail – Computer Hardware	62,007	67,176	8
Automotive – Manufacturer	26,773	28,156	5
Gambling – Online Gambling	13,978	14,628	5

Table 2

comScore Top 50 Properties (Desktop Only) September 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)	Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	225,271
1	Yahoo! Sites	197,774	26	TWITTER.COM	38,303
2	Google Sites	191,448	27	YELP.COM	37,734
3	Microsoft Sites	170,549	28	Hearst Corporation	37,628
4	Facebook	142,248	29	Federated Media Publishing	37,387
5	AOL, Inc.	112,454	30	TUMBLR.COM*	36,019
6	Amazon Sites	110,863	31	WebMD Health	34,325
7	Glam Media	89,075	32	Adobe Sites	33,663
8	Wikimedia Foundation Sites	84,659	33	YP Local Media Network	33,492
9	CBS Interactive	80,739	34	AVG Technologies	32,934
10	Apple Inc.	77,732	35	New York Times Digital	32,234
11	Turner Digital	77,016	36	WORDPRESS.COM*	32,174
12	Ask Network	70,943	37	Meredith Digital	29,251
13	eBay	68,971	38	NETFLIX.COM	29,243
14	Comcast NBCUniversal	59,830	39	Fox News Digital Network	28,861
15	About	59,323	40	Everyday Health	28,524
16	VEVO	56,642	41	Time Warner (Excl. Turner/WB)	28,295
17	Gannett Sites	54,987	42	Conde Nast Digital	28,246
18	Demand Media	52,899	43	T365 - Tribune	28,064
19	Weather Company, The	52,164	44	NFL Internet Group	27,832
20	Linkedin	52,160	45	IDG Network	26,941
21	craigslist, inc.	46,850	46	AT&T, Inc.	26,426
22	ESPN	45,397	47	NetShelter Technology Media	26,179
23	Answers.com Sites	45,383	48	Gawker Media	25,932
24	Viacom Digital	41,743	49	Disney Online	25,186
25	Wal-Mart	38,558	50	PINTEREST.COM	24,892

Table 3

comScore Ad Focus Rankings (Desktop Only) August 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities				Top 20 Ad Networks/Buy Side Networks
Rank	Property	Unique Visitors (000)	% Reach	Rank	Property		Unique Visitors (000)		% Reach
	Total Internet : Total Audience	225,271	100.0
1	Yahoo! Sites	197,774	87.8	1	Google Ad Network**		212,344		94.3
2	ShareThis	192,744	85.6	2	Advertising.com**		204,804		90.9
3	Google	181,834	80.7	3	AT&T AdWorks**		192,250		85.3
4	Outbrain	163,028	72.4	4	Real Media Group - 24/7 Access**		188,097		83.5
5	FACEBOOK.COM	139,909	62.1	5	Casale Media - MediaNet**		181,867		80.7
6	YOUTUBE.COM*	132,131	58.7	6	Criteo**		178,425		79.2
7	AOL, Inc.	112,454	49.9	7	ValueClick Networks**		177,967		79.0
8	MSN	107,349	47.7	8	Genome from Yahoo!**		176,986		78.6
9	AMAZON.COM*	91,537	40.6	9	Microsoft Media Network US**		175,726		78.0
10	Glam Media	89,075	39.5	10	RadiumOne**		173,340		76.9
11	Bing	86,959	38.6	11	Collective Display**		170,516		75.7
12	Ask Network	70,943	31.5	12	Burst Media**		167,806		74.5
13	Windows Live	63,890	28.4	13	Cox Digital Solutions - Network**		162,358		72.1
14	About	59,323	26.3	14	Exponential - Tribal Fusion**		160,022		71.0
15	Blogger	58,736	26.1	15	Federated Media Publisher Network**		151,671		67.3
16	Gannett Sites	54,987	24.4	16	Specific Media**		151,324		67.2
17	Demand Media	52,899	23.5	17	Rocket Fuel**		130,013		57.7
18	Linkedin	52,160	23.2	18	Adconion Media Group**		125,975		55.9
19	APPLE.COM	48,781	21.7	19	AudienceScience**		122,636		54.4
20	Weather Channel, The	47,202	21.0	20	Undertone**		120,960		53.7
21	RockYou	45,993	20.4
22	ESPN	45,397	20.2	Top DSP/SSP/Ad Exchange Entities
23	Answers.com Sites	45,383	20.1	1	Rubicon Project REVV Platform**	215,369		95.6
24	CNN	42,747	19.0	2	Fulcrum5**	181,091		80.4
25	CBS News	40,451	18.0	3	engage:BDR**	121,236		53.8
26	TWITTER.COM	38,303	17.0
27	YELP.COM	37,734	16.8
28	IMDb	37,664	16.7
29	5min Media Platform	37,537	16.7
30	Federated Media Publishing	37,387	16.6
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September. * Entity has assigned some portion of traffic to other syndicated entities

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.