Common Sense Media and AT&T Join Forces in First-of-its-Kind Agreement to Bring Parents Safety Tools and 'Family Friendly' Content Ratings for Mobile Apps, Video, Games and More

WASHINGTON, Nov. 10, 2011 /PRNewswire/ -- Common Sense Media and AT&T* today announced a first-of-its-kind agreement to help AT&T's more than 100 million wireless customers get the information they need – up front – to manage mobile content in a way that's best for families. With new research indicating that more than half of all children have access to smartphones or tablet devices at home, the agreement continues AT&T's tradition of helping parents stay educated on important safety tips and information.

Looking ahead, Common Sense Media and AT&T will collaborate on a variety of fronts, including opportunities to incorporate Common Sense reviews and ratings into AT&T services. In the interim, customers can access the Common Sense mobile application from their smartphone to get up-to-date expert reviews, ratings and recommendations for parents – tailored by age and stage – for more than 15,000 titles of media spanning movies, video games, music and more.

"Mobile devices are a fantastic way for kids to stay connected with their parents, collaborate with their peers, and explore the world; but with that kind of power comes responsibility. With so many choices available, parents need real guidance to help them surface high quality and appropriate apps for their kids," said Amy Guggenheim Shenkan, President and COO of Common Sense Media. "We're pleased to have the support of a mobile leader like AT&T and look forward to collaborating on a variety of efforts to ensure parents have resources and information they need to help their family use these devices safely and smartly."

"Providing our customers with the tools they need to make the right decision for their family about content, services and more is important to us," said Mark Collins, senior vice president, Data and Voice Products, AT&T Mobility and Consumer Markets. "We have a long history of providing parents with the education and information they need to make the best choices for their families, and our collaboration with Common Sense Media continues this commitment."

For more information on AT&T's efforts and tools available for family and parent education, please visit www.att.com/SmartControls.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.  

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About Common Sense Media

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

SOURCE AT&T Inc.

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