Commodore USA Appoints Korey Kay

NEW YORK and FORT LAUDERDALE, Fla., Sept .15 /PRNewswire/ -- Commodore USA announced the selection of Korey Kay & Partners as its Agency of Record for Branding and Creative Development. Projected budget: $30 million.

After a lengthy agency search, Commodore USA President and Chairman Barry Altman selected the New York based agency to create and produce integrated marketing programs for all Commodore USA brands, including Commodore and Amiga.

Mr. Altman stated, "I was familiar with Korey Kay's work and reputation, and the agency was referred t o me by many industry professionals I respect." He added, "Korey Kay had everything I was looking for. They immediately knew where I was coming from. And where I wanted to go."

Korey Kay CEO, Allen Kay, responded, "From the moment Barry called, I knew Korey Kay was the perfect agency for him, and he was the perfect client for us. Luckily, he felt the same."

Among product lines ye t to be announced, Korey Kay will help Commodore USA position their upcoming 21st Century version of the legendary Commodore C64. This was the first home computer to reach over $18 billion in sales, and sold over 30 million units worldwide, making it the best selling computer in history. Their additional products include Commodore AIO (All In One) computers in a keyboard, and their recently acquired Amiga line.

Multi-media advertising for the brand, appearing primarily on national television, will be breaking in time for the holiday season.

About Commodore USA, LLC

Commodore USA, LLC designs, produces and markets a series of all-in-one Commodore and Amiga branded keyboard computers, and other unique form factor computers and consumer electronics.

Barry S. Altman is the President and CEO of Commodore USA, LLC, based in For t Lauderdale, Florida. Spanning a 25-year career in the bleeding-edge electronics and satellite/space telecommunications industry, Mr. Altman founded and served as CEO & P resident of Cabletech Satellite Systems, Inc. U.S. Cable Technology, Inc., The Cabletech Satellite Net work and United Broadcasting Co. This group of companies built NOC's (Network Operation Centers) for cable television programmers, and cable television head ends for cable companies throughout t he United States, They designed and constructed t he satellite uplink network operation centers for such companies as Viacom International, Warner Amex, Viacom and M TV Networks. They directed and produced the domestic satellite telemetry downlink for the Live Aid concert for M TV, which was at that time the largest worldwide deployment of a live satellite television broadcast. Cabletech has manufactured, designed and installed systems for Grumman Aerospace, The United Nations, government and private industry, and over 45,000 TVRO C& Ku band satellite systems for businesses and consumers nationwide. Cabletech was a developmental partner with General Motors & Hughes Communications in the small aperture DBS system that later became DirecTV.

About Amiga Inc.

Amiga Inc. holds the intellectual property related to t he AMIGA personal computer that was developed and sold by Commodore International and Amiga Corporation, including hardware designs, software, opera ting systems, trademarks, and other intellectual properties. Amiga Inc. also produces and distributes enabling technologies and applications for wired and wireless devices that provide technology t o developers for writing and porting applications to a new multi-media operating system that is hardware agnostic, enabling applications to run unchanged on x86 and other processors. States Bill McEwen, CEO/Pres, " We at Amiga are pleased to once again be par t of the great plans and products at Commodore USA. This is just the beginning of something great."

About Korey Kay

Korey Kay & Partners is a New York based, creatively driven full-service advertising agency known for put ting companies on the map. Virgin Atlantic Airways, Comedy Central, Wynn Las Vegas and Celebrity Cruises are among them. The agency is also known for its long-running campaigns for Stuart Weitzman, the Metropolitan Transportation Authority, Tri-Honda Auto Dealers and The Port Authority of New York & New Jersey. Recent account acquisitions include: Jacoby & Myers, The Bel-Ray Company, and Commodore USA.

SOURCE Korey Kay & Partners

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