Cole Haan Reinvents Dress Footwear For A New Generation

"With the launch of GrandRevølution, we have dramatically reinvented the design and construction of dress footwear," says Jack Boys, Chief Executive Officer at Cole Haan. "We have re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it," he added.

Traditional craftsmanship meets modern engineering with the GrandRevølution men's collection. Running-shoe inspired GRAND.ØS energy foam provides responsive cushioning, while a lightweight torsional arch supports and steadies each step. The achilles and tongue padding generate ready-to-wear comfort right out of the box. A fully synchronized motion outsole and flex welt infuse the dress shoes with the flexibility and moisture control benefits of a performance sneaker. Laser-perforations found on the Washington Grand Laser Wingtip Oxford upper offer a contemporary take on a traditional wingtip.

"To say, 'they don't make them like they used to,' would be an understatement," asserts David Maddocks, Chief Marketing Officer and General Manager of Business Development. "This represents a comprehensive revolution in dress shoemaking – we have re-engineered, re-invented and re-imagined these products to deliver comfort one can immediately feel in a luxuriously-crafted, elegantly-engineered, fashion-forward shoe," he concluded.

The GrandRevølution collection for women offers an innovative update to the classic Cole Haan pump. Designed to provide both ease and stability throughout the day, the Antoinette Grand Pump features a GRAND.ØS motion outsole which is seamlessly integrated into a laser-perforated leather upper. The addition of responsive GRAND.ØS energy foam and achilles padding creates heightened comfort from the very first step.

"When we designed the GrandRevølution collection, our goal was to infuse the modern benefits of performance footwear inside the beauty, elegance and craft of traditional men's oxfords and women's pumps. The result is a wearing experience that can only be described as mind-blowing. We've created a 360˚ reinvention of the everyday dress shoe engineered with the GRAND.ØS benefits of cushioning, lightness, flexibility and breathability," said Scott Patt, Vice President of Design & Innovation at the Cole Haan Global Innovation Center in New Hampshire.

To coincide with the launch and further capture the spirit of invention and innovation, the new "A Revolutionary Feeling" campaign features entrepreneurial revolutionaries, sharing their companies' progress towards a re-imagined future. The campaign focuses on the lives and stories of these individuals, with an inside look at what drives their work. In addition to Scott Patt of Cole Haan, the campaign includes creative revolutionary Mazdack Rassi of MILK and career revolutionaries Alex Cavoulacos and Kathryn Minshew of The Muse.

This campaign is part of the Cole Haan "Create The Future" marketing platform, which highlights transformative individuals who are creating the next generation of innovations in the fields of fashion, art, design, entrepreneurship, and storytelling. Similar to the inspirational nature of their breakthrough creations, the innovative portfolio of Cole Haan products strive to give these revolutionaries the physical foundation they need to take giant leaps forward. We honor that spirit with "Create the Future".

The GrandRevølution Collection is available now on www.ColeHaan.com and in US and international Cole Haan Stores.

GrandRevølution:

Men's Washington Grand Laser Wingtip Oxford, $400
Available in Black/Bristol Blue, British Tan/Molten Lava

Men's Hamilton Grand Plain Oxford, $280
Available in Black, British Tan, Dark Brown

Men's Hamilton Grand Wingtip Oxford, $280
Available in Black, Dark Brown, British Tan, Cordovan, Navy

Men's Hamilton Grand Cap Toe Oxford, $280
Available in Black, Dark Brown, British Tan

Men's Harrison Grand Derby, $220
Available in Black, Dark Brown

Men's Harrison Grand Double Monk, $220
Available in Black, British Tan

Men's Harrison Grand Shortwing, $220
Available in Black, Dark Brown, British Tan

Women's Antoinette Grand Pump (100mm), $400
Available in Black/Bristol Blue, British Tan/Molten Lava  

Women's Eliza Grand Pump (85mm), $270
Available in Black Leather, Nude Leather, Black Suede, Stormcloud Suede, Cabernet Suede, Molten Lava Suede, Plum Suede, Rainstorm Suede, Scarab Suede, Golden Palm Suede

About Cole Haan
Cole Haan LLC, with its Global Headquarters in Greenland, New Hampshire and Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men's, women's and children's footwear, handbags, leather accessories, outerwear and eyewear. Cole Haan stands for its commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan

For more information, contact:
Kimry Blackwelder, Cole Haan
Phone: +1 (212) 763-3060
E-mail: [email protected]

SOURCE Cole Haan

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