Cobra iRadar™ System Wins Three Awards at 2010 SEMA Show

CHICAGO, Nov. 9, 2010 /PRNewswire/ -- Cobra Electronics Corporation (Nasdaq: COBR), the leading manufacturer of radar detection devices, announced today that its new Cobra iRadar Detection System received three awards at the 2010 SEMA Show in Las Vegas. The Cobra iRadar system combines industry-leading radar/laser gun and speed/red light camera detection technology with the ease of use of a smartphone to create a revolutionary detection system.

(Photo: http://photos.prnewswire.com/prnh/20101014/CG80482)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101014/CG80482)

The Cobra iRadar Detection System consists of a state-of-the-art Cobra radar detector and the Cobra iRadar app. Utilizing Bluetooth® wireless technology to connect the detector to the smartphone, users can control the detector's settings. As a result, the Cobra iRadar Detection System will enable drivers to view, hear and log alerts for radar/laser guns as well as upcoming speed/red light cameras and other potential hazards.

The iRadar system was recognized by SEMA's New Product Showcase Awards, for which over 2,000 new products were nominated. The iRadar system was named the runner-up for the Best New Product in the Mobile Electronics category. Award selection criteria included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

In addition, the iRadar system received two 2010 SEMA Global Media Awards.  Winners are selected by a panel of top automotive journalists from 15 countries throughout Asia, Europe, South Africa and South America.

"It's an honor to be recognized both nationally and internationally for the iRadar product," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "We are very proud of this product and based on this and the positive response we received on the show floor, we are very excited for Cobra iRadar."

SEMA, which stands for Specialty Equipment Market Association, is a 46-year-old organization whose members make, buy, sell and use a variety of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again. These members represent a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more.

The Cobra iRadar Detection System has a manufacturer suggested retail price of $169.95 and is available now at ABC Appliance, Amazon, Best Buy, Crutchfield, Radio Shack and Sears. The Cobra iRadar app, along with the AURA database, is available for free from the App Store for iPhone with an Android version available in Q1 of 2011.

For more information on the Cobra iRadar Detection System, visit www.CobraiRadar.com

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.

SOURCE Cobra Electronics Corporation

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