Cobra Electronics Introduces New 7" Platinum Navigation System

New 7750 Platinum debuts at the 2010 Great American Trucking Show

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Aug 24, 2010, 06:00 ET

DALLAS, Aug. 24 /PRNewswire-FirstCall/ -- Cobra Electronics Corporation (Nasdaq: COBR), today announced the debut of the 7750 Platinum, its new 7" navigation unit specifically designed for the professional driver. The new 7750 Platinum features enhanced graphics, Junction View with Lane Assist, State Mileage Log, and Hours-of-Service Log. In addition, the new 7750 Platinum features the industry's best last-mile routing, offering superior road coverage on secondary highways. The 7750 Platinum is on display in the Cobra booth, #16074, at the upcoming Great American Trucking Show in Dallas, TX August 26-28, 2010.

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The enhanced graphics and menu options on the 7750 Platinum provide maximum visibility in sunlight and optimized efficiency when scrolling through searches and settings of the unit. The new Quick-Tabs allow drivers to see critical information such as the distances to weigh stations, travel centers, rest areas and mile markers at a glance. The new Junction View with Lane Assist provides drivers with 3D images of upcoming highway junctions as well as lane guidance and enhanced turn-by-turn directions. Also, new on the 7750 are the State Mileage Log that tracks miles within a state for IFTA reporting and the Hours-of-Service timer that enables drivers to easily track their On-Duty, Off-Duty and Driving Time.

"As a leader in the trucking industry, it is our job to do what we can to simplify the lives of the professional driver," said Sally Washlow, senior vice president of marketing and sales, Cobra Electronics. "The new features of the Cobra 7750 Platinum not only provide additional information to get drivers to their destination in the most efficient way, but it also helps them with responsibilities such as mile tracking and hour logging."

The 7750 Platinum also features the map rated highest in route quality and reliability, based on the results of certified quality testing. The TeleAtlas map in the 7750 Platinum delivers more than 1 million additional miles of road coverage in the US than the competing map. In addition to more miles of road coverage, the 7750 Platinum map provides drivers 17x more last mile (dock-to-dock) coverage and 4x more trucking attribute coverage on secondary highways.

Like its predecessor, the Cobra 7750 Platinum includes the 33,000 ProMiles® Software Development Corporation and TruckDown™ Info International, Inc. truck-specific points of interest (POIs) such as routable travel center locations, detailed amenity information, fueling stations, restaurants, heavy duty towing, truck and trailer repair shops, truck-friendly hotels, weigh stations and certified scales, the most truck-specific POIs in the industry. It also features more than 12 million standard Tele Atlas POIs and branded icons, which visually represent participating businesses as instantly recognizable logos so users can accurately identify specific brands of interest. Lastly, the 7750 Platinum includes 3 months of unlimited downloads from Cobra's exclusive AURATM Camera & Driving Hazard Database, which alerts drivers to the locations of fixed speed and red-light cameras, dangerous intersections and known speed traps.

The Cobra 7750 Platinum will be available at travel centers nationwide for a suggested retail price of $499.95. For more information, stop by the Cobra Electronics booth, #16074 or at the Great American Trucking Show in Dallas, Texas, August 26-28, 2010, or visit www.cobra.com.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.

About ProMiles

ProMiles Software Development Corporation (PSDC), based in Bridge City, Texas, develops various types of desktop (CD) and Web applications such as Route/Stop Optimization, Fuel Tax Reporting, Fuel Management and Fuel Purchase Optimization. Companies such as Penske, Werner, Old Dominion, Ryder, Dominos Pizza, Pepsi, AutoZone, Bridgestone/Firestone, PACCAR, Volvo, Wal-Mart, Ocean Spray, Bayer and US Postal Service have benefited from the use of ProMiles applications. ProMiles is also used by auditors in over 40 jurisdictions to verify log book, fuel tax and other data. For more information on ProMiles Software Development Corporation, visit www.promiles.com

About TruckDown

Since 1997 TruckDown Info International, Inc., has been compiling and maintaining a database of vendors that provide service to on highway fleets. Such services include heavy duty towing, tire service, truck repair, trailer repair, mobile repair, and many other services required to keep fleets rolling safely. User-friendly search access to this database is provided via www.truckdown.com through standard Internet connections and wirelessly to web enabled cell phones and PDAs. Registered and Advanced TruckDown user accounts have been issued to thousands of fleets operating throughout the USA and Canada. Included with these user accounts are tools fleets use to identify preferred vendors, provide instant vendor feedback and/or update requests to TruckDown, manage their own user groups and request vendor additions as needed. Fleets can also call upon TruckDown's professional verification staff to help them update their internal vendor contact databases. For vendors TruckDown provides the opportunity to showcase their services to fleets active in their service area, even if the fleet is based thousands of miles away. For more information on TruckDown please visit www.truckdown.com.

SOURCE Cobra Electronics