Cobalt Wins 2010 STAR Award for Best Value-Added Services

SEATTLE, May 25 /PRNewswire/ -- Cobalt™ today announced that it has been honored with a 2010 STAR Award for Best Practices in Value-Added Support from The Technology Services Industry Association (TSIA). The STAR Awards recognize companies that have developed the most innovative and efficient processes for service and support delivery. Companies seeking this award must pass a rigorous review by a select industry committee, providing specific baseline data, a detailed description of the process, performance metrics, returns and benefits, and other information about what makes their best practice unique. Past winners of this award include Sun Microsystems, HP, Symantec and Oracle.

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This award recognized Cobalt's commitment and focus on developing and delivering digital marketing service offerings designed to help automotive dealers increase their marketing return-on-investment and sales. "We're pleased to recognize Cobalt as a leading service organization that is setting the pace for the industry by pushing the envelope and delivering the strategies and tactics needed to help customers bridge the technology consumption gap," said J.B. Wood, CEO, TSIA.

"Cobalt was the first company in automotive marketing to deliver not simply technology but advanced proactive marketing services to help dealers exploit shifting consumer behavior and sell more cars for a lower total marketing cost," said John Holt, CEO of Cobalt. "This customer-centric services strategy has had a profound positive effect on our client relations and we are honored that the TSIA has recognized it as an industry-leading innovation."

Since their inception in 1990, the STAR Awards have become one of the highest honors in the service and support industry, acknowledging the contribution of companies of all sizes to the continual improvement of service and support delivery industry-wide.

About TSIA

The Technology Services Industry Association (TSIA) is the technology services industry's largest and most vibrant association, encompassing more than 50,000 members from 300 companies in 80 countries. Our ranks include services executives, managers, and professionals from around the globe. www.tsia.com

About Cobalt

Cobalt is North America's leading provider of digital marketing solutions to the automotive industry. For more than fifteen years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability through cutting-edge digital marketing platforms, solutions and advertising. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States as well as automotive dealers in Canada and Mexico. Cobalt's digital marketing services are endorsed by two-thirds of the world's major automotive manufacturers. www.cobalt.com

SOURCE Cobalt

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