Cloud 2011: Moving into the Realm of an Essential IT Strategy

NEW YORK, Aug. 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Cloud 2011: Moving into the Realm of an Essential IT Strategy

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Cloud Computing - A Passing Trend or an Essential IT Strategy?

Cloud computing has been the subject of intense debate in the past three years, with arguments vying for the technology and hailing it as the next phase in enterprise IT management while challengers state it is only a new name for existing computing models. More recently however, a number of catalysts such as the increasing smartphone adoption and the current economic climate have pushed cloud computing to the forefront of business and consumer interest.

Visiongain expects the global market for cloud computing will grow from $30.6 billion in 2011 to $82.9 billion by 2016. The business segment is increasingly adopting different aspects of cloud services in order to capitalise on the numerous advantages offered in software, platform and infrastructure. Cost-savings, scalability, adaptability to market demands, faster time-to-market and flexible payment methods are enticing large enterprises as well as small and medium sized businesses into the cloud.

Capitalising Efficiently on Cloud Models

The cloud offerings available on the market today are as diverse as they are numerous. The spate of vendors and providers offer different types of models and services which can easily overwhelm those looking to capitalise on the benefits offered by the cloud. Choosing the right provider and service is critical to ensure the cloud offering is appropriate customer's needs. An unsuitable cloud solution can be a major disadvantage, wasting valuable resources, money and time.

This report will help businesses understand the cloud landscape and advises on the advantages and benefits of the different deployment models and service offerings. The spate of vendors and providers can become overwhelming due to the nascent and fragmented nature of the current cloud market which is only now maturing. The report breaks down the market into understandable segments, allowing for a more comprehensive view of the current offers and the different vendors:

• The Global and Regional Cloud Services Market - North America, Asia Pacific & Europe

• The Global SaaS Market

• The SaaS Market by Region - US, Asia-Pacific & Europe

• The SaaS Market by Applications - Customer Relationship Management, Enterprise Resource Planning, Supply Chain Management

• The Global and Regional PaaS Market - North America, Asia Pacific, Europe, Latin America and RoW

• Cloud Security Market

• The Global and Regional Infrastructure as a Service Market - North America, Asia Pacific, Europe, Latin America and RoW

• The IaaS Market by Application - Compute, Storage and Backup

• Vendor Share in SaaS submarkets - Customer Relationship Management, Enterprise Resource Planning, Supply Chain Management

What is Different about this Report?

This report tackles a relatively new and fast growing market which provides numerous opportunities for vendors and end-users alike. The report gives a holistic view of cloud computing and its relevance to the business segment, with a critical analysis of how companies can effectively leverage the cloud to best suit their needs. Case studies and examination of the different issues and risks relating to cloud services will enable companies to understand when and how to adopt cloud computing.

Who needs to read this report?

SMBs & large enterprises should read this report to understand the advantages and the risks of using cloud computing. This will help to evaluate when to adopt cloud services, which solutions are best suited to your company and how to effectively leverage the cloud in order to derive the maximum value for your business needs.

Analysts & IT specialists will gain a better understanding of how cloud services can enhance current IT management within enterprises. The report looks at addressing the concerns related to cloud services from a business, regulatory and IT perspective in order to give a holistic view of cloud computing as an IT strategy.

Vendors and service providers will gain insight from this report which analyses the different market segments and current players. The report looks at established, emerging and innovating vendors, their different offerings and the current and future value of the cloud market on a global and regional level.

Increase your understanding of this exciting market by ordering Cloud 2011: Moving into the Realm of an Essential IT Strategy today.

Table of Contents

Executive Summary

E.1 Cloud Computing - New Concept Using Existing Technology

E.2 Driving Enterprise IT Migration

E.3 Risks Barring Adoption

E.4 A Maturing Provider Landscape

E.5 Successfully Leveraging the Cloud for SMBs

E.6 Points Emerged from this Research

1. The Role of Cloud Services in Business

1.1 Business Problems With Traditional IT

1.2 The Emergence of the Cloud

1.3 Harnessing Computational Power

1.3.1 Grid Computing

1.3.2 Utility Computing

1.3.3 Virtualisation

1.3.4 Service Oriented Architecture

1.3.5 Autonomic Computing

1.4 Defining the Cloud

1.5 Cloud Computing Architecture

1.6 Types of Cloud Computing Services

1.6.1 Software as a Service

1.6.2 Platform as a Service

1.6.3 Infrastructure as a Service

1.7 Cloud Deployment Models

1.8 Aim & Scope of the Report

1.9 Questions Answered By the Report

1.10 Structure of the Report

1.11 Methodology

2. The Enterprise Approach to Cloud

2.1 Benefits of Cloud Computing

2.1.1 A Flexible and Dynamic Infrastructure

2.1.2 Focusing on Core Competencies

2.1.3 Driving Innovation

2.1.4 Expanding Collaboration

2.1.5 Mobile Computing

2.1.6 Lowering Costs

2.1.7 Variability

2.1.8 Shifting from a CapEx to an OpEx Model

2.1.9 A Faster Path to Market

2.1.10 Cloud Drivers & Enablers for SMBs

2.2 Limitations of Cloud Infrastructures

2.2.1 Data Loss

2.2.1.1 Data Theft

2.2.1.2 Data Corruption

2.2.2 SLA & Quality of Service

2.2.3 Legal Compliance

2.2.3.1 UK Case Study

2.2.3.2 US Case Study

2.2.4 Encryption Limitation

2.2.5 Customer Identification

2.2.6 Physical Security

2.2.7 Vis Major

2.2.8 Vendor Lock-In

2.3 A Delicate Balance

2.4 Using the Right Cloud Service

2.4.1 Software as a Service

2.4.2 Platform as a Service

2.4.3 Infrastructure as a Service

2.5 Cloud Deployment

2.6 Management Policies

2.7 Scrutinising SLAs

2.8 Weighing the Balance

3. Trends in Cloud Computing

3.1 The Public Cloud Model

3.2 The Private Cloud Model

3.3 Virtualisation Paves the Way to a Private Cloud

3.3.1 Integration

3.3.2 Automation & Self-Service Delivery

3.3.3 Transition

3.4 SMBs: Building the Business Case for Private Clouds

3.4.1 Advantages of a Private Cloud

3.4.2 Private Cloud Challenges

3.5 Hybrid Clouds

3.5.1 Test & Development

3.5.2 Flexibility & Scalability

3.5.3 SaaS Provisioning

3.5.4 Security & Compliance

3.5.5 Interoperability Issues

3.6 The Emergence of Cloud Aggregators

3.7 Cloud Adoption

3.8 SMBs and Start-Ups

3.8.1 US SMBs

3.8.2 European SMBs

3.8.3 Organisations in Emerging Markets (BRIC)

4. The Market for Cloud Services

4.1 The Regional Markets

4.2 The Cloud Services Submarket

4.3 The SaaS Market

4.3.1 The SaaS Market by Region

4.3.1.1 Asia-Pacific SaaS Market

4.3.1.2 European SaaS Market

4.3.2 The SaaS Market by Applications

4.3.2.1 Customer Relationship Management

4.3.2.2 Enterprise Resource Planning

4.3.2.3 Supply Chain Management

4.4 The PaaS Market

4.5 Cloud Security Market

4.6 The Infrastructure as a Service Market

5. Understanding the Provider Landscape

5.1 The Spectrum of Cloud Solutions

5.2 Mega Vendors

5.2.1 Amazon Web Services

5.2.2 RackSpace

5.2.3 Microsoft Windows Azure

5.2.4 IBM

5.3 Cloud Software & Application Vendors

5.3.1 Salesforce

5.3.2 CRM Market Leaders

5.3.3 ERP Market Leaders

5.3.4 SCM Market Leaders

5.4 Cloud Platform Vendors

5.4.1 Cloud Foundry

5.5 Cloud Infrastructure Vendors

5.5.1 Interxion

5.5.2 Cloud Storage Vendors

5.6 Cloud Security Vendors

5.6.1 Ping Identity

5.7 Cloud Provider Trends in 2011

5.7.1 Demand Outweighs Supply

5.7.2 Early Consolidation vs. the Proliferation of New Entrants

5.7.3 The Rise of Open Source Cloud Computing Solutions

6. Conclusions

6.1 Evolution of IT Outsourcing Solutions

6.2 Market Response and the Birth of the Cloud

6.3 Changing IT Professional Skills

6.4 Cloud Computing as an IT Catalyst

6.5 The Environmental Impact of Cloud Computing

6.6 Major Findings of the Report

Tables, Charts & Figures

Table 1.1 Challenges of Traditional IT Departments

Table 1.2 Utility Computing - Services Provided

Table 1.3 Types of Virtualisation

Table 1.4 Essential Characteristics of a Cloud Service as defined by the NIST

Table 1.5 SaaS Characteristics

Table 1.6 PaaS Characteristics

Table 1.7 IaaS Characteristics

Table 1.8 Cloud Deployment Models

Table 2.1 Cloud Benefits: Elasticity, Self-Service & Agility

Table 2.2 IBM Research Case Study

Table 2.3 Zurich Insurance Case Study

Table 2.4 Epsilon Case Study

Table 2.5 Cloud Challenges

Table 2.6 When to consider SaaS

Table 2.7 When to consider PaaS

Table 2.8 When to consider IaaS

Table 2.9 Public Cloud vs. Private Cloud Workload Considerations

Table 2.10 SLA Metrics

Table 3.1 Public Cloud vs. Private Cloud

Table 3.2 Hybrid Model

Table 4.1 SaaS Regional CAGR

Table 4.2 APAC SaaS Market CAGR

Table 4.3 European SaaS Market CAGR

Table 4.4 SaaS Submarket CAGR

Table 4.5 CRM SaaS Advantages vs. Disadvantages

Table 4.6 Global SCM SaaS CAGR

Table 4.7 SCM SaaS Growth Areas

Table 4.8 PaaS Services

Table 4.9 IaaS Submarket CAGR 2011 - 2016

Table 5.1 AWS Cloud Offerings

Table 5.2 RackSpace Cloud Offerings

Table 5.3 OpenStack Components

Table 5.4 IBM Cloud Offerings

Table 5.5 Popular Cloud Software and Application Vendors 2011

Table 5.6 Popular Cloud Platform Vendors 2011

Table 5.7 Popular Cloud Infrastructure Vendors 2011

Table 5.8 Popular Cloud Storage Vendors 2011

Table 5.9 Popular Cloud Security Vendors 2011

Table 6.1 Chromebook vs. Office 365

Figure 1.1 Grid Computing

Figure 1.2 Autonomic Computing

Figure 1.3 Cloud Computing Model

Figure 1.4 Cloud Computing Stacks

Figure 1.5 Cloud Deployment Models

Figure 2.1 IBM Survey on Mobile Software Application Development

Figure 2.2 Traffic Variability - Unpredictable vs. Predictable

Figure 2.3 Capacity vs. Demand Curves Figure 2.4 Time to Market - Traditional vs. Cloud Services

Figure 2.4 Time to Market - Traditional vs. Cloud Services

Figure 2.5: SMB Business Value Drivers & Enablers

Figure 2.6 What are your main concerns around adopting cloud services for your business?

Figure 2.7 Amazon EC2 Structure

Figure 2.8 Amazon EC2 EBS RDS Link

Figure 2.9 If you would never consider using the cloud for some functions, what are the reasons?

Figure 2.10 Cloud Policies and Procedures

Figure 2.11 SLA Risk Areas

Figure 3.1 Public Cloud Use

Figure 3.2 Conditions for Private Cloud

Figure 3.3 Virtualisation Advantages

Figure 3.4 Integration of Computing & Storage Platforms

Figure 3.5 Transition Phases from Virtualisation to Private Cloud

Figure 3.6 Private Cloud Use

Figure 3.7 Improved Hardware Optimisation

Figure 3.8 Private Cloud Challenges

Figure 4.1 Willingness to Consider ERP Deployment Options

Figure 5.1 Microsoft Windows Azure Platform

Figure 5.2 Microsoft Cloud Offerings

Figure 5.3 IBM Strategic Cloud Acquisitions

Figure 5.4 Market Players in IaaS

Figure 5.5 Leading IaaS Vendors, Emerging Players & Innovators 2011

Figure 5.6 PingConnect

Chart 2.1 Current IT Spending 2011

Chart 2.2 IBM Survey - Cloud Computing Expectations of IT Developers

Chart 2.3 Data Loss Incidents by Breach Type January - May 2011

Chart 3.1 Companies' Position in Relation to Cloud Computing March 2011

Chart 3.2 US SMBs using SaaS 2011

Chart 3.3 US SMB Market in Cloud Services 2011 - 2016

Chart 3.4 European SMBs Adoption of Cloud Services 2011

Chart 3.5 Number of SMBs in BRIC Countries 2010

Chart 4.1 Global Cloud Services Market Forecast 2011 - 2016

Chart 4.2 Cloud Services Market Share by Region 2011

Chart 4.3 Regional Markets for Cloud Services 2011-2016

Chart 4.4 Cloud Submarket Forecast 2011 - 2016

Chart 4.5 Cloud Submarkets Market Share Forecast 2011 & 2016

Chart 4.6 Global SaaS Market Forecast 2011 - 2016

Chart 4.7 Regional SaaS Market Forecast 2011 - 2016

Chart 4.8 SaaS Market Forecast in Selected Asia Pacific Countries 2011 -2016

Chart 4.9 SaaS Market Revenue Projections in Selected European Countries 2011 -2016

Chart 4.10 SaaS Application Submarket CAGR

Chart 4.11 Global CRM Market 2011 in Billions USD

Chart 4.12 Global SCM SaaS CAGR

Chart 4.13 Global PaaS Market Revenue Forecast 2011 - 2016

Chart 4.14 Regional PaaS Market Forecasts 2011 - 2016

Chart 4.15 Cloud-based Security Service s Market Forecast 2011 - 2016

Chart 4.16 Global IaaS Market Forecast 2011 - 2016

Chart 4.17 Regional IaaS Market Forecast 2011 - 2016

Chart 4.18 Global IaaS Submarket Forecast 2011 - 2016

Chart 5.1 Cloud Service Vendors - Market Penetration 2011

Chart 5.2 Amazon Total & AWS Revenues 2010 - 2011

Chart 5.3 RackSpace Total & Cloud Services Revenues 2010 - 2011

Chart 5.4 Salesforce Revenue Q1 2010 - Q1 2011

Chart 5.5 CRM SaaS Market Leaders 2011

Chart 5.6 ERP SaaS Market Leaders 2011

Chart 5.7 SCM SaaS Market Leaders 2011

Chart 5.8 Interxion Quarterly & Annual Revenue Forecast 2010 - 2011

Companies Listed

3X Systems

Abiquo

AccelOps

Akamai

AppDynamics

Appistry

Apprenda

AppScale

AppRiver

Asigra

Ariba

Arrow ECS

AT&T

Awareness Tech.

Axcient

Barracude Networks

BlueLock

Carbonite

Caringo

Caspio

CA Technologies

CentriLogic

CenturyLink

Cleversafe

CloudOptix

CloudPassage

Cloudscaling

CloudSwitch

CloudTran

Cordys

Credant

CSC

CTERA

Cumulux

Datapipe

Dell

Doyenz

Duo Security

eFolder

Engine Yard

ENKI

Enomaly

Epsilon

Eucalyptus

Flexiant

gCloud3

GigaSpaces

Gizmox

GoGrid

Google

Gordano

GridGain

GuardTime

Heroku

HP

i365

IBM

Ingram Micro

InMage

Intacct

Interxion

Intronis

JDA Software

Joyent

Layered Tech

LongJump

Logicworks

M86

McAfee

Manhattan Associates

MaxxCloud

Media Temple

Mezeo

Microsoft

Nasuni

NaviSite

NetSuite

Nirvanix

Now2Office

Okta

OpenStack

OpSource

Oracle

OrangeScape

OS33

OutSystems

Panda

Ping Identity

Qualys

RackSpace

RedHat

RightScale

SafeNet

Sage Group

Salesforce

SAP

Savvis

Scality

SecureAuth

Sentrigo

StillSecure

Skytap

SOASTA

SoftLayer

Sony

StorSimple

Syferlock

Symantec

Symform

Symplified

Synnex

Tech Data

Terremark

ThinkGrid

ThreatMetrix

Tibco

TrendMicro

Vembu

Veracode

Verecloud

Verizon

VMWare

WatchGuard

WaveMaker

Webroot

Websense

WorkXpress

Wyse

Zetta

Zurich Insurance

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