Clifford Chance Law Firm Selects Mediasite for Corporate Communication, Industry Briefings and Client Outreach

MADISON, Wis., July 28 /PRNewswire-FirstCall/ -- Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced Clifford Chance, one of the world's leading law firms, has selected Mediasite for corporate communication, legal training and legal briefs.  

Clifford Chance has offices in 20 countries and 3,200 legal advisers globally. The firm had been relying on videoconferencing for communication with its professional workforce and clients. But with no easy way to record or archive the content, the IT department at Clifford Chance was challenged to find a more cost- and time-effective solution for disseminating information. Enter Mediasite.

"During our selection process, which was carried out with key business sponsors, procurement and technology teams, we discovered that Mediasite definitely offered the cleanest presentation and online delivery, and best met all our requirements," said Anthony Vigneron, global collaboration services manager at Clifford Chance.

According to Vigneron, the time savings that Mediasite offers in the creation of content is invaluable. "Our quarterly employee address is a good example. In the old days, if we had to edit the tape of the videoconference, it would take a minimum of five days to turn around the content. Now we publish it 15 to 20 minutes after the event. Even better, we can do it in real time as well, reaching out to all our offices globally," said Vigneron.

Various business services within Clifford Chance have been using Mediasite to record and webcast presentations to both internal and external audiences. Vigneron's teams have streamlined the process so the business services can easily book the Mediasite Recorders, reserve the rooms and organize their recordings. "With Mediasite, we were able to create a workflow so that IT staff doesn't need to get involved in the publishing of content. We provide the Mediasite webcasting platform and presenters do what they want, when they want. We give them some guidelines, templates and other professional support, but it's their content," said Vigneron.

"One of the key benefits we wanted to achieve was to centralize all of our video content which is created around the world, and make it available to our global staff and external audience, on-demand or in real-time. That's actually quite a good success story for Mediasite," he continued.

"Clifford Chance's international deployment of Mediasite underscores the growing need for modern businesses to bridge time and distance," said Rimas Buinevicius, chairman and CEO of Sonic Foundry. "By making it easier for any presenter to record and stream their information to a live audience or for review on-demand, Clifford Chance is increasing both the reach and frequency of company information, helping to align company goals, forge new connections and unify their global audience."

About Clifford Chance

Clifford Chance is one of the world's leading law firms, helping clients achieve their goals by combining the highest global standards with local expertise. The firm has unrivalled scale and depth of legal resources across the three key markets of the Americas, Asia and Europe and focuses on the core areas of commercial activity: capital markets; corporate and M&A; finance and banking; real estate; tax; pensions and employment; litigation and dispute resolution. Clifford Chance has 29* offices in 20 countries and 3,200 legal advisors globally. Clifford Chance lawyers advise internationally and domestically; under common law and civil law systems; in local and cross-border transactions; on day-to-day operations and the most challenging deals.

* Clifford Chance has a co-operation agreement with Al-Jadaan & Partners Law Firm in Riyadh and a 'best friends' relationship with AZB & Partners in India and with Lakatos, Koves & Partners in Hungary.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for 1,800 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.