Clean Power Concepts Unveils New Strategy Driven Brand of Industrial Products

REGINA, Saskatchewan, Dec. 27, 2010 /PRNewswire/ -- Clean Power Concepts Inc. ('Clean Power' or the 'Company') (OTC Bulletin Board: CPOW), has announced the launch of a new line of industrial products which will be branded to tie into the Company's business expansion plans.

Retaining the company's key strengths, the new 'Clean Power' brand identity aims to represent and reinforce the Company's commitment to its customers by adopting progressive and contemporary business practices.

The new brand will be used for the near term launch of a line of environmentally friendly performance lubricants and conditioners which will carry the new 'Clean Power' brand identity.

"The branding really reflects the performance nature of the product line, the results of which were published by us last June," comments President and CEO Mike Shenher. "The prestigious international testing and certification company Intertek, who verified the effectiveness of the diesel fuel conditioner, confirmed our findings of a 27% increase in the lubricity of ULSD (ultra low sulfur diesel) which increases the effectiveness of an engine and could double its life," adds Shenher.

The company will market the new 'Clean Power' brand immediately in Western Canada though retailers and service stations. Additional markets will be added as the company strikes agreements with a number of wholesale and retail partners.

About Clean Power Concepts Inc.

Clean Power Concepts Inc. was incorporated in Nevada on October 17, 2005 and trades on the OTC-BB under the symbol CPOW. To implement expansion of our business in the environmentally friendly green energy industry we acquired 95.1% of General Bio Energy Inc. based on a share exchange concluded on April 29, 2010. General Bio was incorporated in Saskatchewan, Canada on February 14, 2006 and operates a fully integrated commercial oilseed crushing, bio-diesel refinery, and environmental lubricants manufacturing and bottling, and nutraceutical and food processing plant in Regina, Saskatchewan. The current plant has a crush capacity of 19.7 million liters of crushed oil annually. Its biodiesel fuel processor can produce up to 20 million liters of biofuel and biofuel additives and the crushing system can produce nearly 32.8 thousand metric tonnes of meal and protein related products for agricultural and aquaculture feedstock annually. The plant is capable of specialty and toll crushing a wide variety of oil seeds. General Bio's primary brand is: 'MOPO Environmental Lubricants' and other key trade names include: 'General Bio Health' and 'Spirit of Health', under which General Bio manufactures, distributes, and retails essential oils, camelina, canola, flax, and hemp, in various formats including capsules, gourmet cooking oils, and skin care formulations.

CAUTIONARY STATEMENT ON FORWARD-LOOKING INFORMATION

Safe Harbour Statement under the Private Securities Litigation Reform Act of 1995

Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements." All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. In this press release, the statements "The new brand will be used for the near term launch of a line of environmentally friendly performance lubricants and conditioners..."; and "The company will market the new 'Clean Power' brand immediately in Western Canada..." are forward looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain cost adjustments and/or delays beyond the company's control with respect to bio energy manufacturing operations, changes in the worldwide price of agricultural commodities, crude oil, and/or certain other commodities; regulatory, legislative, political or economic developments in the jurisdictions in which the Company carries on business; operating or technical difficulties in connection with bio energy manufacturing operations or development activities; employee relations; transportation logistics; and the unpredictability of risks involved in the newly developing bio energy industry. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

SOURCE Clean Power Concepts Inc.