Chuck E. Cheese's Reveals Cheesy Stunt to Celebrate National Cheese Lover's Day

America's Favorite "Big Cheese" Wows the Big Apple with Undercover Taste Test

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Jan 20, 2016, 09:01 ET

DALLAS, Jan. 20, 2016 /PRNewswire/ -- How do you satisfy a New Yorker's pizza craving? Take them to Chuck E. Cheese's! That may sound a little cheesy, but the company—which serves 6.8 million pounds of cheese every year—just released a blind taste test video set on the streets of Manhattan showing that the proof is truly in the pizza.

Amidst an abundance of fun, games and entertainment, Chuck E. Cheese's guests are susceptible to discounting its delicious menu. By going incognito in an unmarked food truck, the brand put its pizza in the spotlight, and now more New Yorkers than ever are heading to their local Chuck E. Cheese's for a piece of the pie.

"What better place to test the taste of our new pizza than New York City?" quipped Chef Gregory Casale, senior director of culinary innovation for CEC Entertainment, Inc. "Even the Big Apple's hard-core pizza fans loved our improved recipes made with hand-stretched dough, locally sourced veggies and fresh 100% whole milk mozzarella."

Appropriately released on National Cheese Lover's Day, the video shows Chef Casale and his crew sampling pizza on the streets of Manhattan and captures New Yorkers' surprise and delight when they discover the great-tasting pizza was actually made by Chuck E. Cheese's. Unsuspecting New Yorkers were wowed by two recipes from the brand's enhanced menu, launched in 2015. Taste testers were especially impressed with Chuck E. Cheese's Thin & Crispy Pepperoni pizza—which recently beat Pizza Hut in a nationwide taste test. They also loved the fresh, sophisticated flavor of the Cali Alfredo pizza, made with a creamy white sauce and topped with spinach, sausage, mushrooms and roasted chicken breast. The video celebrates those who have always loved Chuck E. and introduces fresh, great tasting recipes to devoted cheese lovers. With its taste test video, Chuck E. Cheese's is continuing to spark positive, lifelong memories for families through fun, food and play.

About CEC Entertainment, Inc.

For nearly 40 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid^®. Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food, and play. Each Chuck E. Cheese's features musical entertainment, games, rides, and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check^®. As a strong advocate for its local communities and childhood education, Chuck E. Cheese's has donated more than $12 million to schools through its fundraising programs. The Company and its franchisees operate a system of 590 Chuck E. Cheese's and 140 Peter Piper Pizza stores, with locations in 47 states and 11 foreign countries and territories. For more information, visit chuckecheese.com and peterpiperpizza.com or connect with us on social media:

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